Blog, Podcasts and Video Clips
Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...
28 Aug 2017
Customers are influenced by the device they use
Consumer usage trends point to a user preference for mobile. But when trying to convince customers to buy, is desktop more important?...
Category : Blog & News
21 Aug 2017
Where we've gone wrong in influencing customer behaviour
What is has not necessarily always been. Why two specific assumptions about behaviour have lead us astray. ...
Category : Blog & News
14 Aug 2017
Late fees vs. on-time discounts, which drives more effective behaviour?
A library scrapped late fees, and something surprising happened...
Category : Blog & News
07 Aug 2017
How to re-set yourself right now
A two step process for re-setting yourself for the year...
Category : Blog & News
31 Jul 2017
Better isn't always the answer
Just being better is not enough. To win in your market you have to displace the status quo....
Category : Blog & News
17 Jul 2017
What nervous shoppers pay attention to
New research has revealed that uncertain customers focus on different things to those who are more confident...
Category : Blog & News
10 Jul 2017
The lighthouse approach to productivity
How a bestselling author and quirky Icelandic singer get themselves to work....
Category : Blog & News
03 Jul 2017
The Red Bull Effect: How product names impact behaviour
New research has found people feel drunker if told their cocktail includes Red Bull. Let's look at how framing and language can impact you customer's behaviour...
Category : Blog & News
22 Jun 2017
Five golden rules for getting your letters and emails read
Obama, JFK and Steve Jobs are known as masters of audience engagement. See how they did it and get your emails and letters read using these five behavioural techniques....
Category : Blog & News