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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

17 Jul 2017

What nervous shoppers pay attention to

New research has revealed that uncertain customers focus on different things to those who are more confident...

Category : Blog & News

10 Jul 2017

The lighthouse approach to productivity

How a bestselling author and quirky Icelandic singer get themselves to work....

Category : Blog & News

03 Jul 2017

The Red Bull Effect: How product names impact behaviour

New research has found people feel drunker if told their cocktail includes Red Bull. Let's look at how framing and language can impact you customer's behaviour...

Category : Blog & News

22 Jun 2017

Five golden rules for getting your letters and emails read

Obama, JFK and Steve Jobs are known as masters of audience engagement. See how they did it and get your emails and letters read using these five behavioural techniques....

Category : Blog & News

22 Jun 2017

TV interview: Myer trialing clearance centres

Department store Myer is taking on Amazon by creating clearance stores. Will it work?...

Category : Blog & News

19 Jun 2017

Behavioural techniques to reduce shopper theft

Forget 'big stick' approaches, there are subtle behavioural tactics you can use to curb theft...

Category : Blog & News

05 Jun 2017

Thin products for fat profits? How product and logo shapes impact customers

New research suggests seeing a thin shape can trigger overweight customers to spend more...

Category : Blog & News

31 May 2017

Radio interview: How the shapes of products 'shape' what we consume

Researchers have discovered that people judge you by your voice in the time is takes to say "hello"...

Category : Blog & News

29 May 2017

The most important person in your customer's world

Dogs look like their owners, an App to match you with your perfect fruit, personality profiles and star signs. We love to learn about ourselves, and businesses have taken note....

Category : Blog & News

22 May 2017

Holding onto customers you put on hold

It's a reality of many businesses that we have to make customers wait when they call, so how can we do it well and not sour the relationship?...

Category : Blog & News