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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

09 Jul 2018

How a Wi-Fi password changed behaviour

Small tweaks like what your password is can make a big impact on your own or your customer's behaviour...

Category : Blog & News

02 Jul 2018

Getting text messages right

Getting text messages to your customer right is important, and it can be easy to overstep the mark. Let's look at seven examples of the good and the bad...

Category : Blog & News

25 Jun 2018

Easier to track but harder to trap: The challenge of influencing modern day customers

Technology has meant customers have never been easier to track but harder to trap.To escape the modern cycle of marketing 'whack-a-mole' means getting to the core of why people behave the way they do...

Category : Blog & News

18 Jun 2018

Why an hour sometimes feels shorter than that

An hour isn't always an hour. New research suggests our productivity not only depends on how we perceive time, but whether free time is followed by a scheduled commitment...

Category : Blog & News

11 Jun 2018

When to apply behavioural economics to your business

When to apply behavioural economics? In my experience there are typically four points at which clients are triggered to seek solutions BE solutions...

Category : Blog & News

02 Jun 2018

How congruence impacts conversion

When crafting an ad, piece of collateral or website, visual design needs to support whatever your key message is. Here's how one retailer has nailed the congruence of its message...

Category : Blog & News

28 May 2018

The beauty of effort

The most fundamental equation in behaviour change is effort vs. reward. Not only is it dangerous to make people expend too much effort, it's dangerous for individuals themselves to be seen to expend too much effort...

Category : Blog & News

21 May 2018

Why smaller businesses need to smile more

Consumers expect more warmth from small companies, and will punish you if you don't deliver, new research has found...

Category : Blog & News

14 May 2018

You don't need to optimise everything, just these two things

Get smart about where to focus time and resources by using the peak-end rule...

Category : Blog & News

07 May 2018

Why you should move the shampoo

I was staying with family overseas recently and when we returned to the house after the cleaners had been, I noticed something strange. Bottles of shampoo and conditioner had switched position, and the hand lotion was now where the hand wash had been. "How annoying", I first thought, after trying to wash my hands with lotion. But then a second thought lodged in my mind; "how brilliant!" ...

Category : Blog & News