No thanks, I'll keep struggling.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

10 Sep 2018

How to get LinkedIn prospecting messages right

Failing to get traction from LinkedIn messages? Getting annoyed with how people approach you? Let's look at what you should and shouldn't do when introducing yourself...

Category : Blog & News

31 Aug 2018

How to make behavioural economics a habit

Knowing about behavioural economics is one thing, applying it is another. To create a habit around using BE requires overcoming your own resistance and identifying triggers to remind you to act...

Category : Blog & News

27 Aug 2018

Don't be cagey about pricing

Seems not all e-commerce retailers have got the message yet...

Category : Blog & News

20 Aug 2018

How to embed ethical practices: The Ethics Alliance

I was invited to talk about how to embed values and principles by the Ethics Alliance...

Category : Blog & News

17 Aug 2018

What if I give you five oranges?

Value is relative not absolute, so unless you create a frame of reference for your customer, you will struggle to get the results you deserve...

Category : Blog & News

13 Aug 2018

Coles' Little Shop Collectibles: WTF?

Why are customers responding so positively to a promotion that, to be frank, seems stupid?...

Category : Blog & News

03 Aug 2018

Three truths about how people respond to information

Customers come with baggage. Not only do they understand the world through a story they've written for themselves, they are the hero of that story and a hero who is battery-powered...

Category : Blog & News

30 Jul 2018

Why misspelling a name is more of a problem than you realise

A past manager misspelled my name. Here's why that's an issue...

Category : Blog & News

19 Jul 2018

Less in the morning, more in the afternoon: How desire for choice varies by time of day

New research on circadian rhythms has found people don't like too much choice in the morning. This has implications for what your ads focus on, when to engage with stakeholders and when you should, or shouldn't go shopping...

Category : Blog & News

16 Jul 2018

How a meal delivery service increased sales by 77% with one small change

How a change from $99 a week to $16 a day increased sales 77%...

Category : Blog & News