No thanks, I'll keep struggling.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

22 Jan 2018

To change customer behaviour, find the angles

Using behavioural techniques to avoid reactance and overcome inertia...

Category : Blog & News

05 Jan 2018

The behavioural economics of test match cricket

Test match cricket intrigues me. In an age of fast food convenience and short attention we have the equivalent of a slow cooked meal that can take up to five days to be concluded. Even then the result might be one where there is no result. Talk about irrational! But what a great platform for looking at the game we are all playing everyday that requires patience, strategy and perseverance; the cricket of buying behaviour....

Category : Blog & News

03 Jan 2018

Habit tips by personality type

Tips on how to change habits according to your personality type...

Category : Blog & News

03 Jan 2018

Radio interview: What can't you go a day without?

Can't go without your morning coffee? In this interview Bri discusses why rituals have such meaning and what it means for habit change....

Category : Blog & News

26 Dec 2017

Radio interview: Why are some products too good to use?

Research has finally explained why we save some products for special occasions, and never end up using them!...

Category : Blog & News

18 Dec 2017

Happy behavioural C.H.R.I.S.T.M.A.S.

Christmas behaviour explained like never before...

Category : Blog & News

07 Dec 2017

Re-cap of articles from 2017

All the articles from 2017 in one handy place. ...

Category : Blog & News

04 Dec 2017

Reasons customers leave, reasons customers stay

The misnomers about why customers stay, and the real reasons they leave...

Category : Blog & News

27 Nov 2017

The problem at the heart of habit change

Why do we undermine ourselves when it comes to habit change? ...

Category : Blog & News

20 Nov 2017

How to design behaviourally effective forms

An insurer was able to increase form completion from 57% to 87% using behavioural economics. Let's look at the techniques you can use...

Category : Blog & News