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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

17 Aug 2018

What if I give you five oranges?

Value is relative not absolute, so unless you create a frame of reference for your customer, you will struggle to get the results you deserve...

Category : Blog & News

13 Aug 2018

Coles' Little Shop Collectibles: WTF?

Why are customers responding so positively to a promotion that, to be frank, seems stupid?...

Category : Blog & News

03 Aug 2018

Three truths about how people respond to information

Customers come with baggage. Not only do they understand the world through a story they've written for themselves, they are the hero of that story and a hero who is battery-powered...

Category : Blog & News

30 Jul 2018

Why misspelling a name is more of a problem than you realise

A past manager misspelled my name. Here's why that's an issue...

Category : Blog & News

19 Jul 2018

Less in the morning, more in the afternoon: How desire for choice varies by time of day

New research on circadian rhythms has found people don't like too much choice in the morning. This has implications for what your ads focus on, when to engage with stakeholders and when you should, or shouldn't go shopping...

Category : Blog & News

16 Jul 2018

How a meal delivery service increased sales by 77% with one small change

How a change from $99 a week to $16 a day increased sales 77%...

Category : Blog & News

09 Jul 2018

How a Wi-Fi password changed behaviour

Small tweaks like what your password is can make a big impact on your own or your customer's behaviour...

Category : Blog & News

02 Jul 2018

Getting text messages right

Getting text messages to your customer right is important, and it can be easy to overstep the mark. Let's look at seven examples of the good and the bad...

Category : Blog & News

25 Jun 2018

Easier to track but harder to trap: The challenge of influencing modern day customers

Technology has meant customers have never been easier to track but harder to trap.To escape the modern cycle of marketing 'whack-a-mole' means getting to the core of why people behave the way they do...

Category : Blog & News

18 Jun 2018

Why an hour sometimes feels shorter than that

An hour isn't always an hour. New research suggests our productivity not only depends on how we perceive time, but whether free time is followed by a scheduled commitment...

Category : Blog & News