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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

21 Oct 2018

How the cult of busy impacts what people buy

Should you remind your customers how busy they are? Only if you want to enhance their self-control...

Category : Blog & News

15 Oct 2018

Motivating the unmotivated: The Zorro Technique

How to get people to realise change is required? Take them through four simple questions...

Category : Blog & News

08 Oct 2018

The birdbath principle: Attracting customers by reducing fear

If you've noticed customers baulking at the entrance to your store, abandoning your online process, or avoiding contract discussions, it could be due to the birdbath principle...

Category : Blog & News

27 Sep 2018

How Shopify uses priming to change behaviour

The environment in which you, your customers and staff operate is impacting decisions. From a complicated microwave to folded toilet paper, we need to pay attention to how we are deliberately (or inadvertently) priming behaviour....

Category : Blog & News

24 Sep 2018

How traffic noise increased car insurance payments 11%

That background hum your customer hears may be impacting whether they buy from you...

Category : Blog & News

14 Sep 2018

BE and segmentation - do we need both?

In a hyper-personalised, data-driven world, segments of one will become a reality. The only way to devise effective marketing at scale is to start with a roadmap of similarities, not differences and that's what behavioural economics provides...

Category : Blog & News

10 Sep 2018

How to get LinkedIn prospecting messages right

Failing to get traction from LinkedIn messages? Getting annoyed with how people approach you? Let's look at what you should and shouldn't do when introducing yourself...

Category : Blog & News

31 Aug 2018

How to make behavioural economics a habit

Knowing about behavioural economics is one thing, applying it is another. To create a habit around using BE requires overcoming your own resistance and identifying triggers to remind you to act...

Category : Blog & News

27 Aug 2018

Don't be cagey about pricing

Seems not all e-commerce retailers have got the message yet...

Category : Blog & News

20 Aug 2018

How to embed ethical practices: The Ethics Alliance

I was invited to talk about how to embed values and principles by the Ethics Alliance...

Category : Blog & News