No thanks. I'm happy to struggle.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

12 Mar 2018

Carrot or stick with your latte? Why fees can beat discounts when influencing customer behaviour

Are you better to penalise undesirable behaviour, or reward desirable? Starbucks is about to find out...

Category : Blog & News

05 Mar 2018

Disentangling urgent vs. important tasks

While theory says we prioritise important tasks over those that are urgent, that's not what the behavioural research suggests...

Category : Blog & News

02 Mar 2018

Radio interview: Will the Starbucks fee on disposable cups work?

Behavioural expert and founder of People Patterns Bri Williams joined Adam Straney on The Good Life to talk about whether people will use reusable cups if it meant cheaper coffee and other incentives....

Category : Blog & News

26 Feb 2018

Productivity hacks from a health retreat

Everyone has the same 24 hours in a day, right? I was recently presenting and guesting at one of Australia's best health retreats, which gave me the chance to reflect on my work and lifestyle habits. Here are four tips about how you can optimise your time and productivity....

Category : Blog & News

19 Feb 2018

There's nothing harder than soft skills

Pilots have a manual to fly a plane, so where's the manual to influence a human being?...

Category : Blog & News

12 Feb 2018

Why longer gift card expirations are bad for consumers

On paper, extending gift card expirations seems a win for consumers, protecting them from wasting over $2 million a year in unused vouchers. But that's not what the behavioural science suggests...

Category : Blog & News

05 Feb 2018

Focus on "how" not "why" to change behaviour

Oslo banned cars but didn't go well. So here's what they did instead...

Category : Blog & News

26 Jan 2018

The Hawk-Eye approach to customer complaints

The Hawk-Eye system has reduced player propensity to get angry at lines people. There's a lesson in that about how we handle customer complaints...

Category : Blog & News

22 Jan 2018

To change customer behaviour, find the angles

Using behavioural techniques to avoid reactance and overcome inertia...

Category : Blog & News

05 Jan 2018

The behavioural economics of test match cricket

Test match cricket intrigues me. In an age of fast food convenience and short attention we have the equivalent of a slow cooked meal that can take up to five days to be concluded. Even then the result might be one where there is no result. Talk about irrational! But what a great platform for looking at the game we are all playing everyday that requires patience, strategy and perseverance; the cricket of buying behaviour....

Category : Blog & News