Blog, Podcasts and Video Clips
Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...
07 May 2018
Why you should move the shampoo
I was staying with family overseas recently and when we returned to the house after the cleaners had been, I noticed something strange. Bottles of shampoo and conditioner had switched position, and the hand lotion was now where the hand wash had been. "How annoying", I first thought, after trying to wash my hands with lotion. But then a second thought lodged in my mind; "how brilliant!" ...
Category : Blog & News
30 Apr 2018
Make de-prioritising a priority
Most organisations set themselves up to fail by nominating an unrealistic number of strategic priorities. Staff burnout, quality gets compromised and life feels hard. If that sounds like your organisation, here are some ideas on how to make de-prioritisation a priority....
Category : Blog & News
23 Apr 2018
Handwritten typefaces can increase sales of indulgent products
New research has found "handwritten" typeface has an impact on product perceptions and sales...
Category : Blog & News
16 Apr 2018
Taking charge of smartphone habits
We already know it's annoying when other people use their phones at dinner, right? Well, it's also not great for the person using the phone, as new research attests...
Category : Blog & News
09 Apr 2018
Swiping right on product images
Swiping left or right is becoming a common gesture. We know it impacts people preferences, but what about products? ...
Category : Blog & News
26 Mar 2018
Two-speed consumers
Why you should stop plumping the cushions of human behaviour and turn attention to the foundations of what makes people really tick...
Category : Blog & News
19 Mar 2018
Arming your advocate: How to influence someone to influence someone else
What happens when you can't be there to influence an outcome? How can you best arm your advocate, and does that mean using facts or feelings to persuade?...
Category : Blog & News
12 Mar 2018
Carrot or stick with your latte? Why fees can beat discounts when influencing customer behaviour
Are you better to penalise undesirable behaviour, or reward desirable? Starbucks is about to find out...
Category : Blog & News
05 Mar 2018
Disentangling urgent vs. important tasks
While theory says we prioritise important tasks over those that are urgent, that's not what the behavioural research suggests...
Category : Blog & News
02 Mar 2018
Radio interview: Will the Starbucks fee on disposable cups work?
Behavioural expert and founder of People Patterns Bri Williams joined Adam Straney on The Good Life to talk about whether people will use reusable cups if it meant cheaper coffee and other incentives....
Category : Blog & News