No thanks, I'll keep struggling.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

24 Jan 2019

99% won't. 1% will.

There's no real urgency around using behavioural economics. Unless, of course, working with and through others more effectively is important to you....

Category : Blog & News

21 Jan 2019

Hot tips from the tennis

Why tennis umpires wear sneakers, how behaviour changes when the stakes do, and why letting your customers complain is a smart move...

Category : Blog & News

01 Jan 2019

The trouble with motivation

In this short video Bri explains the importance of BJ Fogg's Motivation Wave when it comes to habit change...

Category : Blog & News

31 Dec 2018

Holding onto healthy habits over the holidays

You've worked hard to set up some healthy habits, so here's how to avoid losing them over the holidays...

Category : Blog & News

06 Dec 2018

Re-cap of articles from 2018

All my 2018 articles in one place...

Category : Blog & News

03 Dec 2018

The Science of Menu Design

Attempts to influence are all around us, including how your local cafe designs its menu...

Category : Blog & News

26 Nov 2018

Dealing with the most difficult person of all

Dealing with difficult people is hard, but what if that difficult person is you? How can you get yourself to stick to the behaviour you want to adopt?...

Category : Blog & News

18 Nov 2018

Future proofing professional jobs

To future proof professional roles, we need to be experts in grey area thinking. In other words, people stuff...

Category : Blog & News

08 Nov 2018

Effortless influence

It took 5 minutes to design a logo but two years to get her clients to use it. Life shouldn't be this hard. Three strategies to turn your traffic lights green...

Category : Blog & News

25 Oct 2018

Getting staff to do stuff

Managing staff can be exhausting. Two steps forward, one step back. The answer? Forget relying on motivation and forget they should do stuff just because they get paid...

Category : Blog & News