No thanks, I'll keep struggling.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

18 Mar 2019

The perils of listening to customers

As Shoes of Prey discovered, there's a big gap between what they say and what they do...

Category : Blog & News

07 Mar 2019

Rhythm, rhyme and repetition make a killer jingle

My thoughts on why a business should bother with a jingle...

Category : Blog & News

04 Mar 2019

Normalise what you want them to do, not what you don't

People will feel comforted if they don't think anyone else is bothering to do what you are asking, so to stimulate a desire to change make them feel they are in the margins instead...

Category : Blog & News

25 Feb 2019

The Elusive B-Spot

Getting people out of neutral means finding the sweet spot for both tension and effort...

Category : Blog & News

18 Feb 2019

How expectations change "parformance"

Golfers perform better on a hole when it's called par 4 than par 5 due to loss aversion...

Category : Blog & News

07 Feb 2019

Unfu*king prioritisation

Alongside the current decluttering and unfu*king ourselves craze sits the perennial issue of prioritisation. The tangle is not at the extremes but the murky middle. ...

Category : Blog & News

04 Feb 2019

Why people reject change

We've just experienced two public debates that reinforced the essential equation when influencing people to change behaviour; what they gain must exceed what they stand to lose...

Category : Blog & News

24 Jan 2019

99% won't. 1% will.

There's no real urgency around using behavioural economics. Unless, of course, working with and through others more effectively is important to you....

Category : Blog & News

21 Jan 2019

Hot tips from the tennis

Why tennis umpires wear sneakers, how behaviour changes when the stakes do, and why letting your customers complain is a smart move...

Category : Blog & News

01 Jan 2019

The trouble with motivation

In this short video Bri explains the importance of BJ Fogg's Motivation Wave when it comes to habit change...

Category : Blog & News