Blog, Podcasts and Video Clips
Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...
16 Jul 2018
How a meal delivery service increased sales by 77% with one small change
How a change from $99 a week to $16 a day increased sales 77%...
Category : Blog & News
09 Jul 2018
How a Wi-Fi password changed behaviour
Small tweaks like what your password is can make a big impact on your own or your customer's behaviour...
Category : Blog & News
02 Jul 2018
Getting text messages right
Getting text messages to your customer right is important, and it can be easy to overstep the mark. Let's look at seven examples of the good and the bad...
Category : Blog & News
25 Jun 2018
Easier to track but harder to trap: The challenge of influencing modern day customers
Technology has meant customers have never been easier to track but harder to trap.To escape the modern cycle of marketing 'whack-a-mole' means getting to the core of why people behave the way they do...
Category : Blog & News
18 Jun 2018
Why an hour sometimes feels shorter than that
An hour isn't always an hour. New research suggests our productivity not only depends on how we perceive time, but whether free time is followed by a scheduled commitment...
Category : Blog & News
11 Jun 2018
When to apply behavioural economics to your business
When to apply behavioural economics? In my experience there are typically four points at which clients are triggered to seek solutions BE solutions...
Category : Blog & News
02 Jun 2018
How congruence impacts conversion
When crafting an ad, piece of collateral or website, visual design needs to support whatever your key message is. Here's how one retailer has nailed the congruence of its message...
Category : Blog & News
28 May 2018
The beauty of effort
The most fundamental equation in behaviour change is effort vs. reward. Not only is it dangerous to make people expend too much effort, it's dangerous for individuals themselves to be seen to expend too much effort...
Category : Blog & News
21 May 2018
Why smaller businesses need to smile more
Consumers expect more warmth from small companies, and will punish you if you don't deliver, new research has found...
Category : Blog & News
14 May 2018
You don't need to optimise everything, just these two things
Get smart about where to focus time and resources by using the peak-end rule...
Category : Blog & News