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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

12 Nov 2012

Opportunity knocks: getting your buyer to answer

In the past week Ive had two door knockers - those poor souls who have to go door to door to peddle their wares - attempt to win my business. One succeeded and one failed, and heres why. ...

Category : Blog & News

09 Nov 2012

Doodles demystifying buyer behaviour

The behaviour of clients, customers or stakeholders can often be perplexing - a challenge when you have to work out how to influence them!...

Category : Blog & News

05 Nov 2012

The Behavioural Economics of Melbourne Cup Day

You have spent hours hunting for the right frock, shoes, bag and hat. Youve been primped, plucked and spray tanned, waxed and blow dried. You have dieted, exercised and cleansed. Youve been up since the early hours, battled traffic snarls and endless queues. And now here you are. Standing in the car park which has been claimed by heels rather than wheels, crammed in amongst sweaty strangers, sipping sour bubbles and nibbling soggy sandwiches. Ahhh, Melbourne Cup Day...proof irrefutable that we are not entirely rational beings. ...

Category : Blog & News

29 Oct 2012

LinkedIn lesson in engagement: keep the number fresh

LinkedIn do a lot of things well when it comes to influencing the behaviour of their market, and today I thought it worthwhile to point out one of the tricks they are using: keeping stale information fresh!...

Category : Blog & News

22 Oct 2012

Why team training falls over and how behavioural economics can help

I sat in a seminar last week on team development and its prompted me to think about how behavioural economics can be used to improve team performance....

Category : Blog & News

15 Oct 2012

Innovative packaging bridges analogue and digital divide

How to simplify the experience of using unfamiliar technology? This was the question resolved by Vitamins Design Consultants on behalf of Samsung who were interested in selling more smart phones to older consumers....

Category : Blog & News

09 Oct 2012

Learning from a botched loyalty program request

I was at a well known tea retailer the other week, at the register ready to pay. Would you like to join our loyalty program? asked the sales assistant. Heres how it went down......

Category : Blog & News

03 Oct 2012

Bayside Business Network seminar: 22 Minutes to a Better Business

22 MINUTES TO A BETTER BUSINESS: How Behavioural Economics Can Help You Tackle Everyday Issues Monday, 8 October 2012 | 6pm -7.45pm Behavioural Economics explains why we behave the way we do, providing you with a guidebook on how to tackle everyday business issues. And the best bit is that its fun! ...

Category : Blog & News

01 Oct 2012

How a Freemium site got me to upgrade

Ive been in the market for webinar software and came across via a search engine. A few elements of their business model appealed as examples of behavioural techniques in play....

Category : Blog & News

26 Sep 2012

Putting B__S__ into business: My new webinars

Im pleased to announce my two new webinars on the use of B__S__ (Behavioural Science) in business. Join me from from the comfort of your office whilst chewing on a sandwich to learn about what influences buyer behaviour. I guarantee you will learn things you will use for the rest of your life....

Category : Blog & News