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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

12 Mar 2013

Back in 5 Minutes

No doubt youve encountered signs on shop fronts that say theyll be back in 5 minutes, and as a retailer you may even have used a similar sign yourself. The problem is that such signs are written for the benefit of you as a business, not your customer....

Category : Blog & News

07 Mar 2013

5 Essentials for a Behaviourally Effective Website (free webinar)

Your website is probably leaking money. If you are frustrated that your website isnt working hard enough for you then join Bri Williams, specialist in buying behaviour and contributor to MarketingMag, Smartcompany and eZonomics for her free webinar 5 Essentials for a Behaviourally Effective Website. Find out where most websites go wrong when trying to convert visitors into customers and why the answer to increasing your sales and sign-ups lies in behavioural science. Why guess when you can know? ...

Category : Blog & News

04 Mar 2013

Smiley faces strike again! The business benefits of social acceptance

I was recently reminded of a strategy in the UK that halved the rate of speeding motorists. It wasnt a fine. It wasnt a change in the limit. It was a smiley face. Lets look at why it was persuasive and how you can apply this technique to your business....

Category : Blog & News

25 Feb 2013

A lesson from rubbish: Why it's better to batch bad news

My local council has replaced its twice yearly hard rubbish collection with an on-demand booking service. On paper this sounds like a significant benefit for residents - they now the flexibility to arrange a collection when it suits them. So why has it been so controversial and why is it a key lesson for businesses like yours?...

Category : Blog & News

18 Feb 2013

Sign-up form stuff up: Avoid three simple mistakes

I came across an instructive example of what not to do with an online sign-up last week. This business made such simple errors including one that has negatively impacted both me as their customer and them in their efforts to capture new clients. So what exactly did they do?...

Category : Blog & News

13 Feb 2013

Breaking through Status Quo: How to workshops

Announcing two new and highly anticipated workshops to overcome one of the biggest challenges we face in business; Status Quo, where the need to change is overwhelmed by the desire to keep things as they are. > Breaking Through Status Quo Culture: How to change the workplace mindset > Breaking Through Status Quo Customers: Getting customers to act ...

Category : Blog & News

11 Feb 2013

A plan in the neck: Why having a plan can backfire

You just need to plan more! Having a goal and plan to get there is standard advice for those who want to achieve. As the saying goes, Fail to plan, plan to fail. So we plan our year, our week and our day. But research has recently suggested that planning can undermine our ability to succeed. So when should we plan not to plan? ...

Category : Blog & News

04 Feb 2013

Dud $1 Delivery

Last week I spotted a special offer being promoted by a large electrical goods retailer, $1 delivery on small and portable appliances. Sure its better than paying full price, but if you are going to discount down to $1 you are much better off making it free. Heres why......

Category : Blog & News

28 Jan 2013

How to Shop Smarter

In this article for eZonomics I cover two ways we trick ourselves into spending on items we havent budgeted for; first by ignoring exceptional expenses like Birthday presents and special occasion dinners and second, by overcoming any guilt associated with hedonic purchases by putting more effort into getting them. An extract of the article is included with a link to where you can read it....

Category : Blog & News

21 Jan 2013

The Price is Stuck

A while ago I watched an episode of The Price is Right, a game show where contestants guess the price of goods to win prizes, prizes, prizes. Im not proud of it and I realise this could mean a hit to my credibility, however I have chosen to out myself for a couple of reasons. First, I want to intellectualise the experience to make myself feel better, and second, showcase a critical behavioural principle that you think only appears on TV but actually appears everyday in your business. So come on down......

Category : Blog & News