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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

27 Jun 2013

How the Labor Leadership spill showcased how decisions are really made

If the best and the brightest are making emotionally charged decisions, what does that mean for how you shape your business? ...

Category : Blog & News

24 Jun 2013

Three places to spot your customer's irrational behaviour

Last week I covered why it is hard to spot examples of irrational behaviour. This week is about where to go looking for irrationality so that you can then improve your business effectiveness in converting your customers....

Category : Blog & News

17 Jun 2013

If irrational behaviour is all around me, why is it so hard to spot?

Behavioural Economics is all about understanding how people behave in their everyday lives. In business, if we can understand why people make decisions the way they do then we can design to influence the outcome. So if behaviour is happening to us and around us everyday, why is understanding it so elusive? Why is it so hard to spot?...

Category : Blog & News

03 Jun 2013

Why we ignore early warning signs and what to do about it

Things were getting uncomfortably tight. I was enjoying it a little bit less every time I started. But I pushed on and now Im feeling the consequences. I want to share today why we push on and explain things away, ignoring early warning signs and paying the price....

Category : Blog & News

27 May 2013

How to keep your website customers coming back

Encouraging your customers back to your website regularly is an important way of maintaining a relationship; it keeps them engaged cognitively (you are in their thoughts) and behaviourally (you become habituated). Heres how Mailchimp, LinkedIn and GoAnimate maintain engagement and lure their customers back again and again....

Category : Blog & News

20 May 2013

Behaviourally Effective Shopfronts

Ive been talking a lot about websites recently so I thought it was time to revisit the offline world. In particular I want to talk about the importance of shopfronts in communicating your value. Two shop windows in my local area grabbed my attention for the wrong reasons. Heres why. ...

Category : Blog & News

13 May 2013

Behaviourally Effective Websites part 5: The Effort: Reward Equation

We have arrived at the final piece of the 5 Essentials for a Behaviourally Effective Website, the Effort:Reward Equation, a pretty simple construct and its beauty is that you can apply it to any behaviourally situation - online or offline. Lets find out how....

Category : Blog & News

06 May 2013

Behaviourally Effective Websites Part 4: Asking for Action

Last week in part 3 we tackled Creating a Pathway on your website that will lead your visitor through your sales funnel. By this stage you have earned the right to ask them to explore your site because youve established confidence (part 1) and communicated that you understand the problem they are trying to solve (part 2). Now your task is to get your visitor to actually do something - read, download, click, call, email and even eventually buy. Lets look at how - and how not - to Ask for Action. ...

Category : Blog & News

29 Apr 2013

Behaviourally Effective Websites Part 3: Creating a Pathway

The hard part is over...kind of. Youve successfully used those precious seconds from the time someone lands on your site to Establish Confidence and Communicate Your Value. That means they are interested enough to stick around. So now that you have them, what are you going to do with them? Part 3 of building a behaviourally effective website is Creating a Pathway, so lets look at how....

Category : Blog & News

22 Apr 2013

Behaviourally effective websites Part 2: Communicating Value

Phew! Youve passed the first test in making your website behaviourally effective so that you maximize sales and sign-ups; youve established confidence in the mind of your website visitor so they know theyre on the right site and they think you are credible enough to consider. Now its up to you to communicate your value, so lets look at how....

Category : Blog & News