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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

27 Jun 2019

Does shaming work?

A local council is proposing residents use clear rubbish bins to shame them into recycling correctly. Is this a good idea? Should we use shame to influence outcomes?...

Category : Blog & News

24 Jun 2019

A vacuum, a dog, and a story of irrational decision-making

My parent's dog Milli Vanilli came to stay, which prompted a reflection on 'job done' vs 'job efficacy'...

Category : Blog & News

18 Jun 2019

Bri's handy tips for behavioural influence

There's an easy way to remember how to influence behaviour. It's portable and you'll always have it on hand...

Category : Blog & News

13 Jun 2019

The three C's of designing a behavioural solution

Capacity, clarity and confidence are the ingredients to design your behavioural solution...

Category : Blog & News

30 May 2019

Why past behaviour is not really the best predictor of future behaviour

Why past behaviour isn't the best predictor of future behaviour, human nature is. Learn how humans are wired to make decisions and you will always have a sense of how to shape the future...

Category : Blog & News

20 May 2019

How the illusion of explanatory depth impacts success

The illusion of explanatory depth means we think we know things in more detail than we actually do, impacting sales, training and personal effectiveness...

Category : Blog & News

02 May 2019

Frame the gain or is loss the boss? The nuance of prevention vs promotion focus

For customers, staff or stakeholders who are prevention-minded, loss is boss. For those with a promotion-mindset, frame the gain....

Category : Blog & News

18 Apr 2019

Test your behavioural intelligence

Overconfidence is our tendency to think our judgments are better than they actually are. It can lead us to believe we know how to influence others when in fact we don't. So how good are you at anticipating what people will do? Here's your chance to find out...

Category : Blog & News

04 Apr 2019

The Simplification Paradox

If something is too simple, people don't value it. Too complex, they don't use it. This is what I call the Simplification Paradox...

Category : Blog & News

21 Mar 2019

A Lazy Susan for business

There's a way to systemitise behavioural influence so you eliminate wasteful effort. Think of it like a Lazy Susan for business effectiveness...

Category : Blog & News