Blog, Podcasts and Video Clips
Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...
14 Sep 2018
BE and segmentation - do we need both?
In a hyper-personalised, data-driven world, segments of one will become a reality. The only way to devise effective marketing at scale is to start with a roadmap of similarities, not differences and that's what behavioural economics provides...
Category : Blog & News
10 Sep 2018
How to get LinkedIn prospecting messages right
Failing to get traction from LinkedIn messages? Getting annoyed with how people approach you? Let's look at what you should and shouldn't do when introducing yourself...
Category : Blog & News
31 Aug 2018
How to make behavioural economics a habit
Knowing about behavioural economics is one thing, applying it is another. To create a habit around using BE requires overcoming your own resistance and identifying triggers to remind you to act...
Category : Blog & News
27 Aug 2018
Don't be cagey about pricing
Seems not all e-commerce retailers have got the message yet...
Category : Blog & News
20 Aug 2018
How to embed ethical practices: The Ethics Alliance
I was invited to talk about how to embed values and principles by the Ethics Alliance...
Category : Blog & News
17 Aug 2018
What if I give you five oranges?
Value is relative not absolute, so unless you create a frame of reference for your customer, you will struggle to get the results you deserve...
Category : Blog & News
13 Aug 2018
Coles' Little Shop Collectibles: WTF?
Why are customers responding so positively to a promotion that, to be frank, seems stupid?...
Category : Blog & News
03 Aug 2018
Three truths about how people respond to information
Customers come with baggage. Not only do they understand the world through a story they've written for themselves, they are the hero of that story and a hero who is battery-powered...
Category : Blog & News
30 Jul 2018
Why misspelling a name is more of a problem than you realise
A past manager misspelled my name. Here's why that's an issue...
Category : Blog & News
19 Jul 2018
Less in the morning, more in the afternoon: How desire for choice varies by time of day
New research on circadian rhythms has found people don't like too much choice in the morning. This has implications for what your ads focus on, when to engage with stakeholders and when you should, or shouldn't go shopping...
Category : Blog & News