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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

02 Jun 2018

How congruence impacts conversion

When crafting an ad, piece of collateral or website, visual design needs to support whatever your key message is. Here's how one retailer has nailed the congruence of its message...

Category : Blog & News

28 May 2018

The beauty of effort

The most fundamental equation in behaviour change is effort vs. reward. Not only is it dangerous to make people expend too much effort, it's dangerous for individuals themselves to be seen to expend too much effort...

Category : Blog & News

21 May 2018

Why smaller businesses need to smile more

Consumers expect more warmth from small companies, and will punish you if you don't deliver, new research has found...

Category : Blog & News

14 May 2018

You don't need to optimise everything, just these two things

Get smart about where to focus time and resources by using the peak-end rule...

Category : Blog & News

07 May 2018

Why you should move the shampoo

I was staying with family overseas recently and when we returned to the house after the cleaners had been, I noticed something strange. Bottles of shampoo and conditioner had switched position, and the hand lotion was now where the hand wash had been. "How annoying", I first thought, after trying to wash my hands with lotion. But then a second thought lodged in my mind; "how brilliant!" ...

Category : Blog & News

30 Apr 2018

Make de-prioritising a priority

Most organisations set themselves up to fail by nominating an unrealistic number of strategic priorities. Staff burnout, quality gets compromised and life feels hard. If that sounds like your organisation, here are some ideas on how to make de-prioritisation a priority....

Category : Blog & News

23 Apr 2018

Handwritten typefaces can increase sales of indulgent products

New research has found "handwritten" typeface has an impact on product perceptions and sales...

Category : Blog & News

16 Apr 2018

Taking charge of smartphone habits

We already know it's annoying when other people use their phones at dinner, right? Well, it's also not great for the person using the phone, as new research attests...

Category : Blog & News

09 Apr 2018

Swiping right on product images

Swiping left or right is becoming a common gesture. We know it impacts people preferences, but what about products? ...

Category : Blog & News

26 Mar 2018

Two-speed consumers

Why you should stop plumping the cushions of human behaviour and turn attention to the foundations of what makes people really tick...

Category : Blog & News