No thanks, I'll keep struggling.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

05 Sep 2019

More information isn't the answer

Three ideas in this post: 1. More information and more training rarely make people act 2. "To inform" is a lazy objective that shifts the onus from you to your customer 3. Informing is boring. For people to bother, reward must exceed effort. ...

Category : Blog & News

02 Sep 2019

Pushing past the lull

When running professional or personal projects, we get excited, spend money preparing ourselves for the journey ahead, maybe even tell people how great it's going to be. Then, all too soon, we hit a roadblock...

Category : Blog & News

22 Aug 2019

The scourge of shitty emails

The scourge of the inbox is the ineffective "ask". You know, those emails where people want you to do something but they've asked in the wrong way? They are infecting every inbox, every hour, so here are some ideas on how to make sure you write right...

Category : Blog & News

08 Aug 2019

Saving a doomed product rollout

The problem with offering only one option is it becomes a Yes/No decision. By introducing a second or third, you move your customer away from "no thanks" and towards "which one"...

Category : Blog & News

25 Jul 2019

The Knife Through Butter approach to behavioural influence

A knife only cuts through butter if you've made sure the butter is sufficiently warm. Same with customers. They won't take action unless you've warmed them up too...

Category : Blog & News

25 Jul 2019

How to survive an incompetent leader

If you are a diligent worker surrounded by, or even lead by, incompetent fools I have some insights to share with you...

Category : Blog & News

11 Jul 2019

The Lily Pad Lesson: 4 ways to overcome apathy

Four ways to overcome customer apathy. Some less effective than others, and one is the best by far....

Category : Blog & News

27 Jun 2019

Does shaming work?

A local council is proposing residents use clear rubbish bins to shame them into recycling correctly. Is this a good idea? Should we use shame to influence outcomes?...

Category : Blog & News

24 Jun 2019

A vacuum, a dog, and a story of irrational decision-making

My parent's dog Milli Vanilli came to stay, which prompted a reflection on 'job done' vs 'job efficacy'...

Category : Blog & News

18 Jun 2019

Bri's handy tips for behavioural influence

There's an easy way to remember how to influence behaviour. It's portable and you'll always have it on hand...

Category : Blog & News