No thanks, I'll keep struggling.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

14 Feb 2014

Shaping the environment to influence your customer

Theres no mistaking when you are in an IKEA store, is there? You cant help but feel a little Swedish as you follow the winding path through a 3D life size version of their catalogue. And thats what todays article is about; how you as a business shape the decision-making environment in order to influence your customers....

Category : Blog & News

10 Feb 2014

ESP: How to read your customer's mind

Wouldnt it be great to be able to get into the minds of your customers, to really know why they make the decisions they do? Well today is the day. Im about to share a powerful framework that will give you customer ESP....

Category : Blog & News

03 Feb 2014

When numbers can backfire on you

We see numbers in ad campaigns everywhere, but when can a number backfire on you? ...

Category : Blog & News

20 Jan 2014

When it comes to pricing, should you start high or low?

All businesses need to make a decision about how to communicate their prices. Is it better to start low and go high, or start high and go low? Lets see what behavioural science suggests....

Category : Blog & News

16 Dec 2013

Behaving this Christmas

As a way to conclude another years exploration of how Behavioural Economics can be applied to make your business better, I thought Id leave you with a CHRISTMAS list of behavioural biases. Hope you enjoy....

Category : Blog & News

09 Dec 2013

Self-Disruption: Risking going back to go forward

Why is it so hard to disrupt your own business? Kodak, AOL, Yellow Pages, Dell, Microsoft, Blackberry, Nokia and Blockbuster have all failed, so lets look at the behavioural reasons behind resistance to change....

Category : Blog & News

02 Dec 2013

Here's why micro-moments matter

Micro-moments are the difference between winning or losing your customer. Let's look at an example and work out who got their micro-moment right....

Category : Blog & News

25 Nov 2013

Planning for customer impulsivity

Ever planned to eat a healthy meal but found yourself pigging out instead? Heres why and what it means for your business. (And yes, thats me as a child pigging out on ice-cream)....

Category : Blog & News

21 Nov 2013

Interview with me about why I do what I do

I felt like I was getting dumber. Yes, a direct quote of mine in a recent interview about why I do what I do....

Category : Blog & News

15 Nov 2013

Protecting your business from dishonesty

Last week article I covered how its not the dishonesty of few bad apples that you need to worry about in your business. Now its time to protect your business with tips from behavioural science....

Category : Blog & News