Blog, Podcasts and Video Clips
Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...
02 Sep 2013
How seating arrangements influence customer decision-making
If youve never before worried about how to arrange chairs in a meeting room or office, time to start. Researchers have recently found that whether chairs are in a circle or square can impact your ability to influence your customers, so take a seat and read on....
Category : Blog & News
16 Aug 2013
Too much, too soon
I was shopping for a bike the other day, went into the shop and before I could even work out which bike did what, they were in my face asking me whether I wanted to buy it. Umm. No. Goodbye. Oh, by the way did I forget to mention that the shop I was visiting was online?...
Category : Blog & News
05 Aug 2013
Should you place the image on the left or right?
Ever seen banner or print ads with before and after photos? On which side should the pictures be placed, right or left? Some recent research gives us the answer....
Category : Blog & News
29 Jul 2013
Shutting the door on the decision can help customer satisfaction
Choosing is hard. Even once a decision has been reached there can be that annoying little niggle in your brain that questions whether youve really made the right choice. Before you know it, the bloom is off the rose and you feel slightly less excited about your new purchase. As a business, thats not what you want your customers to go through so heres how to close the door on post-choice regret....
Category : Blog & News
22 Jul 2013
What's wrong with this packaging?
I was on the search the other week for washing detergent for dark clothes. It had been recommended to me as black wash and while I didnt know the brand I was committed to finding it amongst the array of options presented in the supermarket aisle. Black wash...black wash... I recited to myself as I stepped down the row. So what did they do wrong?...
Category : Blog & News
08 Jul 2013
How to get a banner ad right: Lessons from a Not-for-Profit
Always on the look out for behaviourally effective examples from market, a Save the Children ad caught my eye last week. ...
Category : Blog & News
27 Jun 2013
How the Labor Leadership spill showcased how decisions are really made
If the best and the brightest are making emotionally charged decisions, what does that mean for how you shape your business? ...
Category : Blog & News
24 Jun 2013
Three places to spot your customer's irrational behaviour
Last week I covered why it is hard to spot examples of irrational behaviour. This week is about where to go looking for irrationality so that you can then improve your business effectiveness in converting your customers....
Category : Blog & News
17 Jun 2013
If irrational behaviour is all around me, why is it so hard to spot?
Behavioural Economics is all about understanding how people behave in their everyday lives. In business, if we can understand why people make decisions the way they do then we can design to influence the outcome. So if behaviour is happening to us and around us everyday, why is understanding it so elusive? Why is it so hard to spot?...
Category : Blog & News
03 Jun 2013
Why we ignore early warning signs and what to do about it
Things were getting uncomfortably tight. I was enjoying it a little bit less every time I started. But I pushed on and now Im feeling the consequences. I want to share today why we push on and explain things away, ignoring early warning signs and paying the price....
Category : Blog & News