No thanks, I'll keep struggling.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

07 Jul 2014

Two stumbling blocks when trying to persuade customers

When you stop to think about it everything in business boils down to influencing people to change their behaviour. From browsing to buying, from reading to clicking, from not investing to stumping up money. That means most of us spend our time and energy trying to convince people that change is worthwhile. The bad news is that many are going about it the wrong way. The good news is there is a solution....

Category : Blog & News

27 Jun 2014

Why you should ignore what customers say they want

If my previous life as a product manager taught me anything, it was to largely ignore what people told me they wanted. It sounds arrogant I know, but it turns out that all of us - customers included - are really bad at predicting our own behaviour. As a business that means you can risk making the wrong decision based what customers say theyll do rather than what they actually will....

Category : Blog & News

20 Jun 2014

Getting the horse to drink - how to increase website conversion

A lot of the frustration felt today by business owners is captured in the saying You can lead a horse to water but you cant make it drink. The frustration is borne out of us feeling like weve been doing a lot to get customers to notice us but for some reason failing to get them to take action once they have. Its about time we worked out how to make the horse drink....

Category : Blog & News

16 Jun 2014

Using points of positive friction to engage your customer

Heres a genius example of deliberately adding friction to a product to benefit the customer....

Category : Blog & News

02 Jun 2014

How to stop struggling to explain why you are different

It should be the easiest thing in the world to tell people why your business is different. After all there is no business exactly like yours, right? So why do only 2 out of 10 businesses tell me differentiation isnt an issue for them? ...

Category : Blog & News

27 May 2014

The surprising truth about what business you are in

What business are you in? 17 slides that tell the surprising story of what business you are really in. Over 14,000 people have enjoyed this presentation so far....

Category : Blog & News

26 May 2014

Habits are the key to better business and better living

Want a tip on how to be more productive? To sleep better? To feel your best? Of course you do. We all do. It seems we cant turnaround without being smacked in the face with yet another marketing campaign promising the solution to being the best you you can be. But these solutions dont work because they fail to get to the heart of how to live a better life....

Category : Blog & News

19 May 2014

This business nails all the ingredients of a behaviourally effective website

I review a lot of websites in my line of work, so it is a real pleasure when I stumble across a business that has nailed its websites behavioural effectiveness. Heres one that impressed me when I had my consumer hat on and was looking to buy....

Category : Blog & News

08 May 2014

Will charging $6 for a visit to the doctor change behaviour?

The Australian Federal Government is expected in Tuesdays Budget to introduce a $6 user-pays fee for visits to the doctor. A contentious decision, but rather than focussing on the politics of the situation, lets instead look at the behavioural implications and what we in business can take from this....

Category : Blog & News

05 May 2014

When making it hard for customers can be a good thing

Can making life more difficult for your customers work to your advantage? In this world where keeping it simple is the mantra, is there an upside in doing the opposite? You betcha! Heres why......

Category : Blog & News