Blog, Podcasts and Video Clips
Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...
24 Feb 2014
Shaping the Social Context to influence your customers
One of my favourite ads is one that appeared in my gym for Rexona deodorant. Do you sweat more than normal? it asks. And with that, my need to be normal and accepted was triggered. Following on from last weeks discussion of the E in Customer ESP; how the Environment you create for your customer can impact how they behave, lets now look at S for Social Context; how what other people do impacts your customer and why Rexona was on to something. ...
Category : Blog & News
14 Feb 2014
Shaping the environment to influence your customer
Theres no mistaking when you are in an IKEA store, is there? You cant help but feel a little Swedish as you follow the winding path through a 3D life size version of their catalogue. And thats what todays article is about; how you as a business shape the decision-making environment in order to influence your customers....
Category : Blog & News
10 Feb 2014
ESP: How to read your customer's mind
Wouldnt it be great to be able to get into the minds of your customers, to really know why they make the decisions they do? Well today is the day. Im about to share a powerful framework that will give you customer ESP....
Category : Blog & News
03 Feb 2014
When numbers can backfire on you
We see numbers in ad campaigns everywhere, but when can a number backfire on you? ...
Category : Blog & News
20 Jan 2014
When it comes to pricing, should you start high or low?
All businesses need to make a decision about how to communicate their prices. Is it better to start low and go high, or start high and go low? Lets see what behavioural science suggests....
Category : Blog & News
16 Dec 2013
Behaving this Christmas
As a way to conclude another years exploration of how Behavioural Economics can be applied to make your business better, I thought Id leave you with a CHRISTMAS list of behavioural biases. Hope you enjoy....
Category : Blog & News
09 Dec 2013
Self-Disruption: Risking going back to go forward
Why is it so hard to disrupt your own business? Kodak, AOL, Yellow Pages, Dell, Microsoft, Blackberry, Nokia and Blockbuster have all failed, so lets look at the behavioural reasons behind resistance to change....
Category : Blog & News
02 Dec 2013
Here's why micro-moments matter
Micro-moments are the difference between winning or losing your customer. Let's look at an example and work out who got their micro-moment right....
Category : Blog & News
25 Nov 2013
Planning for customer impulsivity
Ever planned to eat a healthy meal but found yourself pigging out instead? Heres why and what it means for your business. (And yes, thats me as a child pigging out on ice-cream)....
Category : Blog & News
21 Nov 2013
Interview with me about why I do what I do
I felt like I was getting dumber. Yes, a direct quote of mine in a recent interview about why I do what I do....
Category : Blog & News