Blog, Podcasts and Video Clips
Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...
21 Jul 2014
6 Lessons from Pandora's box of behavioural tricks
Online music streaming service Pandora have turned what could have been a major irritation for customers into a service. Heres how....
Category : Blog & News
14 Jul 2014
How Quitting is good business
If you think getting a customer to buy something is hard, how about getting almost half a million people to stop using something they have grown up with? By any measure journalist and author Sarah Wilsons I Quit Sugar movement is a lesson in behaviour change, so after attending a talk she gave last week I thought Id share some ideas on how you can influence people to change by using tension in the right way. ...
Category : Blog & News
07 Jul 2014
Two stumbling blocks when trying to persuade customers
When you stop to think about it everything in business boils down to influencing people to change their behaviour. From browsing to buying, from reading to clicking, from not investing to stumping up money. That means most of us spend our time and energy trying to convince people that change is worthwhile. The bad news is that many are going about it the wrong way. The good news is there is a solution....
Category : Blog & News
27 Jun 2014
Why you should ignore what customers say they want
If my previous life as a product manager taught me anything, it was to largely ignore what people told me they wanted. It sounds arrogant I know, but it turns out that all of us - customers included - are really bad at predicting our own behaviour. As a business that means you can risk making the wrong decision based what customers say theyll do rather than what they actually will....
Category : Blog & News
20 Jun 2014
Getting the horse to drink - how to increase website conversion
A lot of the frustration felt today by business owners is captured in the saying You can lead a horse to water but you cant make it drink. The frustration is borne out of us feeling like weve been doing a lot to get customers to notice us but for some reason failing to get them to take action once they have. Its about time we worked out how to make the horse drink....
Category : Blog & News
16 Jun 2014
Using points of positive friction to engage your customer
Heres a genius example of deliberately adding friction to a product to benefit the customer....
Category : Blog & News
02 Jun 2014
How to stop struggling to explain why you are different
It should be the easiest thing in the world to tell people why your business is different. After all there is no business exactly like yours, right? So why do only 2 out of 10 businesses tell me differentiation isnt an issue for them? ...
Category : Blog & News
27 May 2014
The surprising truth about what business you are in
What business are you in? 17 slides that tell the surprising story of what business you are really in. Over 14,000 people have enjoyed this presentation so far....
Category : Blog & News
26 May 2014
Habits are the key to better business and better living
Want a tip on how to be more productive? To sleep better? To feel your best? Of course you do. We all do. It seems we cant turnaround without being smacked in the face with yet another marketing campaign promising the solution to being the best you you can be. But these solutions dont work because they fail to get to the heart of how to live a better life....
Category : Blog & News
19 May 2014
This business nails all the ingredients of a behaviourally effective website
I review a lot of websites in my line of work, so it is a real pleasure when I stumble across a business that has nailed its websites behavioural effectiveness. Heres one that impressed me when I had my consumer hat on and was looking to buy....
Category : Blog & News