No thanks, I'll keep struggling.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

27 Jul 2015

How can it go so wrong when research says it's right?

Two companies. Two well intended product changes. Two expensive and embarrassing examples of how failing to understand real-world behaviour can backfire....

Category : Blog & News

20 Jul 2015

To sell more quickly, round your prices

Lets say you want to move some stock quickly. How do you let your buyer know that you are open to negotiating? According to some recent research, it could be as easy rounding your price....

Category : Blog & News

13 Jul 2015

4 ways to motivate the unmotivated

How do you motivate the unmotivated?...

Category : Blog & News

06 Jul 2015

How to pluck low hanging fruit

Problems become low hanging fruit once theyve been solved. Heres why behavioural science can help you pluck the low hanging fruit that you might not have spotted before....

Category : Blog & News

24 Jun 2015

Should you give away free stuff?

Should you give stuff away for free? A book? A membership? Tickets?...

Category : Blog & News

22 Jun 2015

How to get people to willingly cough up their contact information

Have you been Brewstered yet? I have. Multiple times. Brewster is a service that sends a request on your behalf to anyone for whom you have contact information to update their details. Of course in order to get people to actually do this requires that their behaviour be influenced, so lets look at how Brewster goes about this task....

Category : Blog & News

15 Jun 2015

I've feared for my life 3 times

Ive feared for my life three times. ...

Category : Blog & News

01 Jun 2015

Design for behaviour that is more Mardi Gras than Military

Have you ever seen footage of a military parade on TV? Hundreds of soldiers marching in unison, stopping and about-facing with precision in response to a few brief, crisp commands. I find it fascinating, and Ive finally worked out why....

Category : Blog & News

25 May 2015

How to get your pitch perfect using behavioural economics

It was early in my consulting career and I was putting proposals together for the first time. After reading my proposal a prospective client gave me some feedback that changed the course of what I do. She said... ...

Category : Blog & News

18 May 2015

Half a billion people downloaded it, but why?

On trains. In parks. At traffic lights. So many of us are buried deep in our phones, gulping down pixels of information and entertainment like a thirsty desert pilgrim gulps down water.So what are game designers getting so right?...

Category : Blog & News