Blog, Podcasts and Video Clips
Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...
29 Sep 2014
Why rational arguments fail (and what you should do instead)
Its difficult to read a news article or watch someone being interviewed about their business decision-making without words like rational and logical being mentioned. Indeed data driven decisions is the war cry of this binary-crazed age. A problem then, because we are fooling ourselves if we think thats how decisions are actually made....
Category : Blog & News
22 Sep 2014
The dirty little secret of customer insights
No one want to see dirt. How choosing to NOT listen to customers made one man $4.4 billion. ...
Category : Blog & News
15 Sep 2014
Trick yourself into new healthy habits
Today Id like to talk about how we can trick ourselves into taking action without having to rely on motivation to do so, and illustrate with three things Ive recently changed in my life to improve my health. ...
Category : Blog & News
08 Sep 2014
Stop wasting money on motivating your customers
If you dont believe you dont act. So said a well-known motivational speaker at a recent seminar I attended. But its far from the whole story and heres why....
Category : Blog & News
01 Sep 2014
Four questions to answer any behavioural challenge
Lifes never dull in my line of work. I get to meet new people all the time and find out about the challenges and frustrations they are grappling with in their business. The interesting thing has been that no matter what the project, the path to the answers is the same. It starts with these four questions....
Category : Blog & News
25 Aug 2014
There's a little bit of bad in all of us
Back in June storms caused significant damage to a section of bayside boardwalk in Melbourne. Due to debris and unsafe conditions the council took decisive action and blocked off the walkway with signage and fencing. So why most mornings do I see people going out of their way to circumvent the barricade, and what does this tell us about behaviour?...
Category : Blog & News
18 Aug 2014
To change customer behaviour, think small
Optimise the transaction and work out from there gets to the heart of how to make something behaviourally effective. To influence someone to change their behaviour you must zone in on the moment of impact - the moment where they can choose to take action or not....
Category : Blog & News
11 Aug 2014
Why 5:2 beats 80/80 in changing behaviour
The 5:2 Diet has become very popular, in part because it is easy to understand. So will a new campaign by a tea manufacturer to train us how to brew the perfect cup be as effective in getting people to change behaviour?...
Category : Blog & News
04 Aug 2014
Why Pay-What-You-Want Pricing May Not Be as Crazy as it Seems
Imagine you are about to check out from your overnight stay at a hotel in Paris. You get to the counter and the receptionist smiles and asks how much would you like to pay? Say what? A hotel where you can choose to pay what you want? Are they crazy? Non, mon amie. Heres why....
Category : Blog & News
28 Jul 2014
The strangeness of consumer decision-making
So this shopper visited a well-known retailer looking to buy an Apple TV. The advertised price was $107 but knowing this retailer was open to price matching the shopper did an online search while in store and found it available at a competitor for $89. Find out what happened next and why it explains a lot about consumer decision-making....
Category : Blog & News