Blog, Podcasts and Video Clips
Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...
08 Dec 2014
Behavioural economies of scale
When putting the content together for two seemingly unrelated presentations recently I was again reminded of the flexibility and tantalising economies of scale when it comes to behavioural economics. You see by understanding the behavioural principle underpinning what people do, we can apply it to any circumstance - a website, a pitch, a customer service call, a marketing campaign...even our own habits. Heres why......
Category : Blog & News
01 Dec 2014
Use it or lose it: Two examples of loss aversion from the field
A couple of short and sharp examples of Loss Aversion from the market place this week, one in which it is used to acquire customers and the other to retain. ...
Category : Blog & News
24 Nov 2014
It's how that's the problem
Simon Sinek in his wonderful TED talk (viewed by over 18.8m) grapples with the modern workers search for meaning. When it comes to work its not what we do or how we do it that alludes us, but why. And yet in my experience when it comes to managing our own wellbeing the reverse is true....
Category : Blog & News
14 Nov 2014
Should you use rounded or non-rounded pricing?
Imagine you are selling a brand of sparkling wine. Does it make a difference to your ability to sell if you price it at a nicely rounded $40.00 or a non-rounded $39.72? What if you were selling a calculator? Does rounding make a difference?...
Category : Blog & News
10 Nov 2014
Joining the dots to change behaviour
The 1880s were a time of change in Europe, with industrial and scientific breakthroughs set against a declining interest in Impressionism. Steeled by the rejection of his latest painting by the Paris Salon, Georges Seurat turned to a community of like minded artists in the Groupe des Artistes Independants, a collective seeking the advancement of modern art. And a new form of art was born....
Category : Blog & News
03 Nov 2014
Three tips that will see you win big
Its horse race tipping season in Melbourne at the moment with the Spring Carnival in full flight. But instead of horse tips, today I thought Id offer three behavioural tips to improve your odds of success....
Category : Blog & News
27 Oct 2014
To kick goals in business, forget rationality
Imagine you are taking the penalty kick at the World Cup. There are two things standing in your way of kicking the ball into the back of the net; the goalie and your nerve. So where should you kick it? To the left? The right? Or straight down the middle?...
Category : Blog & News
20 Oct 2014
When should you ditch the decimals?
A full page ad by Miele grabbed my attention last week. The ad said I could save $10,066 on a range of their appliances, but Im not in the market for a new kitchen so thats not why the ad got my attention. The ad got my attention because of its unusual use of decimals. Let me explain....
Category : Blog & News
13 Oct 2014
Rip up the grass to grow a better business
I finally bit the bullet on the weekend and replanted a garden that I had largely left undisturbed for 10 years. Reflecting on my fear of changing the landscape reminded me a lot of the behavioural challenges we all face in business everyday, and heres why....
Category : Blog & News
06 Oct 2014
Whoops. How not to talk about yourself being number two.
Theres a strange TV ad airing at the moment which is ringing behavioural alarm bells. Heres why....
Category : Blog & News