No thanks, I'll keep struggling.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

20 Apr 2015

Should you offer free advice? Should you take it?

Why are we more likely to follow advice when we have to pay for it? This was the question posed by a reader recently who was curious about why customers are more likely to change their behaviour when they have to pay for it....

Category : Blog & News

13 Apr 2015

Three mistakes to avoid when trying to change habits

If you have just experienced the end of Daylight Savings its likely the change has heightened your awareness of your sleeping patterns and daily habits, and that means its the perfect time to reset yourself for the year ahead. But before you sign up to the gym, switch to a Paleo diet or join the new meditation class here are three mistakes to avoid when making and breaking habits....

Category : Blog & News

02 Apr 2015

Using the end of Daylight Savings to your advantage

This Sunday marks the end of Daylight Savings, which means clocks go back one hour. Here's an idea about using that warp in time to your advantage....

Category : Blog & News

30 Mar 2015

Lessons from public urination

Two interesting signs have been doing the behavioural rounds recently. Both attempt to stop the disgusting problem of public urination and believe it or not, are helpful examples of how to modify customer behaviour....

Category : Blog & News

23 Mar 2015

The Mary Poppins principle

The character Mary Poppins famously sang A spoon full of sugar helps the medicine go down, and some behavioural research suggests that Mary might not only have convinced the kids to swallow their medicine, but been on the money when it comes to getting people to do tough stuff. Heres why....

Category : Blog & News

16 Mar 2015

Will facts or feelings get a higher sales price?

Imagine you are selling an apartment. Should you emphasise the rational benefits, size for instance, or play up the emotion, like breathtaking views? Some recent research sheds light on how what we say impacts what our customers are willing to pay....

Category : Blog & News

09 Mar 2015

How to predict customer behaviour

Excavating my new backyard recently and I found a whole lot of paving that had been overrun by grass. It struck me that this is not dissimilar to how we typically look at those we are trying to influence - we have based our assumptions on the grass we see before us when if we dig a little deeper well find a whole pattern of robust pavers just waiting to make our lives easier....

Category : Blog & News

02 Mar 2015

How font size can impact your sales conversion

Imagine you are a retailer who is running a sale. You are about to have your point of sale printed and are madly cobbling together what you want your sign to say to maximise its impact. Without thinking twice you ensure the discounted price is the biggest thing on the page. After all, thats what is going to grab customer attention, right? Whoops. You may have just botched it....

Category : Blog & News

23 Feb 2015

Is Behavioural Economics applicable to B2B as well?

When asked whether Behavioural Economics (BE) applies to Business-to-Business (B2B) well as Business-to-Consumer (B2C), people are people has been my response. At least it used to be....

Category : Blog & News

16 Feb 2015

Impact of black & white vs. colour advertisements

Amongst the myriad design decisions you have to make when creating an ad, website or piece of collateral is what colour should you use? Or more specifically, should you use colour at all? ...

Category : Blog & News