Blog, Podcasts and Video Clips
Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...
25 May 2015
How to get your pitch perfect using behavioural economics
It was early in my consulting career and I was putting proposals together for the first time. After reading my proposal a prospective client gave me some feedback that changed the course of what I do. She said... ...
Category : Blog & News
18 May 2015
Half a billion people downloaded it, but why?
On trains. In parks. At traffic lights. So many of us are buried deep in our phones, gulping down pixels of information and entertainment like a thirsty desert pilgrim gulps down water.So what are game designers getting so right?...
Category : Blog & News
11 May 2015
Behavioural lessons from the big breakfast
Lets test our behavioural skills with an in the wild example. What could this business have done differently to make its Big Breakfast offer even more enticing?...
Category : Blog & News
04 May 2015
How I overcame my fear of cold calling
It just doesnt come easily to me, calling people and interrupting their day. Whether its my introverted nature or star sign, I have always had a mental block against cold calling - so heres what I did....
Category : Blog & News
27 Apr 2015
Loyalty program campaigns: How to motivate customers to take action
Imagine you are part way through a task. Will you be more motivated to complete the task if I tell you are 67% through, or you have 33% to go? What about your customers?...
Category : Blog & News
20 Apr 2015
Should you offer free advice? Should you take it?
Why are we more likely to follow advice when we have to pay for it? This was the question posed by a reader recently who was curious about why customers are more likely to change their behaviour when they have to pay for it....
Category : Blog & News
13 Apr 2015
Three mistakes to avoid when trying to change habits
If you have just experienced the end of Daylight Savings its likely the change has heightened your awareness of your sleeping patterns and daily habits, and that means its the perfect time to reset yourself for the year ahead. But before you sign up to the gym, switch to a Paleo diet or join the new meditation class here are three mistakes to avoid when making and breaking habits....
Category : Blog & News
02 Apr 2015
Using the end of Daylight Savings to your advantage
This Sunday marks the end of Daylight Savings, which means clocks go back one hour. Here's an idea about using that warp in time to your advantage....
Category : Blog & News
30 Mar 2015
Lessons from public urination
Two interesting signs have been doing the behavioural rounds recently. Both attempt to stop the disgusting problem of public urination and believe it or not, are helpful examples of how to modify customer behaviour....
Category : Blog & News
23 Mar 2015
The Mary Poppins principle
The character Mary Poppins famously sang A spoon full of sugar helps the medicine go down, and some behavioural research suggests that Mary might not only have convinced the kids to swallow their medicine, but been on the money when it comes to getting people to do tough stuff. Heres why....
Category : Blog & News