Blog, Podcasts and Video Clips
Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...
03 Dec 2018
The Science of Menu Design
Attempts to influence are all around us, including how your local cafe designs its menu...
Category : Blog & News
26 Nov 2018
Dealing with the most difficult person of all
Dealing with difficult people is hard, but what if that difficult person is you? How can you get yourself to stick to the behaviour you want to adopt?...
Category : Blog & News
18 Nov 2018
Future proofing professional jobs
To future proof professional roles, we need to be experts in grey area thinking. In other words, people stuff...
Category : Blog & News
08 Nov 2018
Effortless influence
It took 5 minutes to design a logo but two years to get her clients to use it. Life shouldn't be this hard. Three strategies to turn your traffic lights green...
Category : Blog & News
25 Oct 2018
Getting staff to do stuff
Managing staff can be exhausting. Two steps forward, one step back. The answer? Forget relying on motivation and forget they should do stuff just because they get paid...
Category : Blog & News
21 Oct 2018
How the cult of busy impacts what people buy
Should you remind your customers how busy they are? Only if you want to enhance their self-control...
Category : Blog & News
15 Oct 2018
Motivating the unmotivated: The Zorro Technique
How to get people to realise change is required? Take them through four simple questions...
Category : Blog & News
08 Oct 2018
The birdbath principle: Attracting customers by reducing fear
If you've noticed customers baulking at the entrance to your store, abandoning your online process, or avoiding contract discussions, it could be due to the birdbath principle...
Category : Blog & News
27 Sep 2018
How Shopify uses priming to change behaviour
The environment in which you, your customers and staff operate is impacting decisions. From a complicated microwave to folded toilet paper, we need to pay attention to how we are deliberately (or inadvertently) priming behaviour....
Category : Blog & News
24 Sep 2018
How traffic noise increased car insurance payments 11%
That background hum your customer hears may be impacting whether they buy from you...
Category : Blog & News