No thanks, I'll keep struggling.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

25 Jul 2019

The Knife Through Butter approach to behavioural influence

A knife only cuts through butter if you've made sure the butter is sufficiently warm. Same with customers. They won't take action unless you've warmed them up too...

Category : Blog & News

25 Jul 2019

How to survive an incompetent leader

If you are a diligent worker surrounded by, or even lead by, incompetent fools I have some insights to share with you...

Category : Blog & News

11 Jul 2019

The Lily Pad Lesson: 4 ways to overcome apathy

Four ways to overcome customer apathy. Some less effective than others, and one is the best by far....

Category : Blog & News

27 Jun 2019

Does shaming work?

A local council is proposing residents use clear rubbish bins to shame them into recycling correctly. Is this a good idea? Should we use shame to influence outcomes?...

Category : Blog & News

24 Jun 2019

A vacuum, a dog, and a story of irrational decision-making

My parent's dog Milli Vanilli came to stay, which prompted a reflection on 'job done' vs 'job efficacy'...

Category : Blog & News

18 Jun 2019

Bri's handy tips for behavioural influence

There's an easy way to remember how to influence behaviour. It's portable and you'll always have it on hand...

Category : Blog & News

13 Jun 2019

The three C's of designing a behavioural solution

Capacity, clarity and confidence are the ingredients to design your behavioural solution...

Category : Blog & News

30 May 2019

Why past behaviour is not really the best predictor of future behaviour

Why past behaviour isn't the best predictor of future behaviour, human nature is. Learn how humans are wired to make decisions and you will always have a sense of how to shape the future...

Category : Blog & News

20 May 2019

How the illusion of explanatory depth impacts success

The illusion of explanatory depth means we think we know things in more detail than we actually do, impacting sales, training and personal effectiveness...

Category : Blog & News

02 May 2019

Frame the gain or is loss the boss? The nuance of prevention vs promotion focus

For customers, staff or stakeholders who are prevention-minded, loss is boss. For those with a promotion-mindset, frame the gain....

Category : Blog & News