No thanks, I'll keep struggling.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

13 Jun 2019

The three C's of designing a behavioural solution

Capacity, clarity and confidence are the ingredients to design your behavioural solution...

Category : Blog & News

30 May 2019

Why past behaviour is not really the best predictor of future behaviour

Why past behaviour isn't the best predictor of future behaviour, human nature is. Learn how humans are wired to make decisions and you will always have a sense of how to shape the future...

Category : Blog & News

20 May 2019

How the illusion of explanatory depth impacts success

The illusion of explanatory depth means we think we know things in more detail than we actually do, impacting sales, training and personal effectiveness...

Category : Blog & News

02 May 2019

Frame the gain or is loss the boss? The nuance of prevention vs promotion focus

For customers, staff or stakeholders who are prevention-minded, loss is boss. For those with a promotion-mindset, frame the gain....

Category : Blog & News

18 Apr 2019

Test your behavioural intelligence

Overconfidence is our tendency to think our judgments are better than they actually are. It can lead us to believe we know how to influence others when in fact we don't. So how good are you at anticipating what people will do? Here's your chance to find out...

Category : Blog & News

04 Apr 2019

The Simplification Paradox

If something is too simple, people don't value it. Too complex, they don't use it. This is what I call the Simplification Paradox...

Category : Blog & News

21 Mar 2019

A Lazy Susan for business

There's a way to systemitise behavioural influence so you eliminate wasteful effort. Think of it like a Lazy Susan for business effectiveness...

Category : Blog & News

18 Mar 2019

The perils of listening to customers

As Shoes of Prey discovered, there's a big gap between what they say and what they do...

Category : Blog & News

07 Mar 2019

Rhythm, rhyme and repetition make a killer jingle

My thoughts on why a business should bother with a jingle...

Category : Blog & News

04 Mar 2019

Normalise what you want them to do, not what you don't

People will feel comforted if they don't think anyone else is bothering to do what you are asking, so to stimulate a desire to change make them feel they are in the margins instead...

Category : Blog & News