No thanks, I'll keep struggling.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

16 May 2016

Asking customers for a favour can improve your conversion

A surprising way to increase your odds of conversion...

Category : Blog & News

09 May 2016

Circuit breakers to re-set habits

There are some sounds you just don't want to hear in the bathroom. ...

Category : Blog & News

26 Apr 2016

Hindsight is useless. Make it obvious in foresight.

Behavioural influence is easy...once it's pointed out...

Category : Blog & News

18 Apr 2016

Building better loyalty programs

Despite all the brains and bucks that go into loyalty programs, they are hard to get right and easy to get wrong if recent experience is anything to go by....

Category : Blog & News

11 Apr 2016

Why certainty is a big deal

There's a certain way to kill conversion; uncertainty. Let's look at why and what to do about it....

Category : Blog & News

21 Mar 2016

Disconnecting the pain of payment

One energy retailer believes they've come up with a game changing method of reducing bill shock. Here's what else their plan might do...

Category : Blog & News

14 Mar 2016

Pre-peeled oranges are not nuts

Wholefoods' venture into pre-peeled oranges was short-lived despite being a good idea. Let's look at why ...

Category : Blog & News

07 Mar 2016

The ultimate heads-up on getting messages right

It matters whether you carry a rational message above or below an emotional one. Here's why...

Category : Blog & News

29 Feb 2016

Why this sign sucks if you are late for a train

What points of friction are slowing your customer down?...

Category : Blog & News

22 Feb 2016

One green bottle...Turns out it should have been amber

The Say vs Do gap strikes again - this time with the choice of bottle colour...

Category : Blog & News