Blog, Podcasts and Video Clips
Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...
10 Aug 2015
Brilliant or crazy to offer unlimited annual leave?
Triggertrap took the plunge and offered unlimited annual leave, but it backfired. Instead of taking too much, staff didnt take enough. Heres why....
Category : Blog & News
03 Aug 2015
Why we're greedy today, graceful tomorrow
Turns out, we dont know ourselves very well. By that I mean what we think well want in the future can be very different to what we actually want when we get there. Heres why....
Category : Blog & News
27 Jul 2015
How can it go so wrong when research says it's right?
Two companies. Two well intended product changes. Two expensive and embarrassing examples of how failing to understand real-world behaviour can backfire....
Category : Blog & News
20 Jul 2015
To sell more quickly, round your prices
Lets say you want to move some stock quickly. How do you let your buyer know that you are open to negotiating? According to some recent research, it could be as easy rounding your price....
Category : Blog & News
06 Jul 2015
How to pluck low hanging fruit
Problems become low hanging fruit once theyve been solved. Heres why behavioural science can help you pluck the low hanging fruit that you might not have spotted before....
Category : Blog & News
24 Jun 2015
Should you give away free stuff?
Should you give stuff away for free? A book? A membership? Tickets?...
Category : Blog & News
22 Jun 2015
How to get people to willingly cough up their contact information
Have you been Brewstered yet? I have. Multiple times. Brewster is a service that sends a request on your behalf to anyone for whom you have contact information to update their details. Of course in order to get people to actually do this requires that their behaviour be influenced, so lets look at how Brewster goes about this task....
Category : Blog & News
01 Jun 2015
Design for behaviour that is more Mardi Gras than Military
Have you ever seen footage of a military parade on TV? Hundreds of soldiers marching in unison, stopping and about-facing with precision in response to a few brief, crisp commands. I find it fascinating, and Ive finally worked out why....
Category : Blog & News