No thanks, I'll keep struggling.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

15 Dec 2016

Recap of all blog posts in 2016: Most read, most important, most personal

All 2016's insights in one place, including how behavioural science can be applied to sales, pricing, loyalty, innovation, market research, habits and more...

Category : Blog & News

05 Dec 2016

How smells, sounds and spaces influence what people do

Time to look at how cues we design in the customer's environment can change behaviour...

Category : Blog & News

28 Nov 2016

How a leading online retailer influences customer behaviour

Birdsnest are doing a lot of things right, including addressing two important forms of tensions...

Category : Blog & News

21 Nov 2016

How to develop empathy

This was the one ingredient I had overlooked in behavioural influence...

Category : Blog & News

14 Nov 2016

Good buy today, pay tomorrow

A new payment facility is hitting the behavioural sweet spot for consumers and retailers...

Category : Blog & News

03 Nov 2016

Why asking isn't enough if you want answers

Why we're drowning in data but still short on answers...

Category : Blog & News

02 Nov 2016

Where behavioural economics fits in the customer insight landscape (interview)

My thoughts on where behavioural economics fits in the customer insight landscape....

Category : Blog & News

31 Oct 2016

A signalling trick that is an absolute treat

A lesson from a Halloween communications strategy...

Category : Blog & News

24 Oct 2016

What a fence-less gate means for website design

Designing an effective website means creating a pathway for your customer to follow...

Category : Blog & News

17 Oct 2016

Four easy behavioural techniques to apply to your pricing

How an airport car parking business is influencing customer decision-making with 4 easy techniques...

Category : Blog & News