No thanks, I'll keep struggling.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

27 Feb 2017

How to convert customers from free to paid

A web services company recently tried to get me to upgrade from free to paid. Here's why they failed and what they could have done instead...

Category : Blog & News

27 Feb 2017

Radio interview: How do we value each day of the week?

A radio interview in which I discuss how days of the week impact our moods and behaviour...

Category : Blog & News

20 Feb 2017

Why marketers should learn to shut up

Behavioural research suggests that less is more when it comes to influencing customers...

Category : Blog & News

13 Feb 2017

How to ditch discounts and win customers

Retailers are relying too heavily on discounts to attract consumers, squeezing their margins and undermining their credibility. There's a better way...

Category : Blog & News

06 Feb 2017

The behavioural economics of online dating

Tricks the online dating sites use to get people to pay...

Category : Blog & News

30 Jan 2017

To sell more, smile less?

It's good to smile, right? Not always...

Category : Blog & News

23 Jan 2017

What tennis tells us about why customers don't buy

The difference between a first and second serve teaches us a lot about how customers perceive risk...

Category : Blog & News

15 Dec 2016

Recap of all blog posts in 2016: Most read, most important, most personal

All 2016's insights in one place, including how behavioural science can be applied to sales, pricing, loyalty, innovation, market research, habits and more...

Category : Blog & News

05 Dec 2016

How smells, sounds and spaces influence what people do

Time to look at how cues we design in the customer's environment can change behaviour...

Category : Blog & News

28 Nov 2016

How a leading online retailer influences customer behaviour

Birdsnest are doing a lot of things right, including addressing two important forms of tensions...

Category : Blog & News