Blog, Podcasts and Video Clips
Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...
26 Apr 2016
Hindsight is useless. Make it obvious in foresight.
Behavioural influence is easy...once it's pointed out...
Category : Blog & News
18 Apr 2016
Building better loyalty programs
Despite all the brains and bucks that go into loyalty programs, they are hard to get right and easy to get wrong if recent experience is anything to go by....
Category : Blog & News
11 Apr 2016
Why certainty is a big deal
There's a certain way to kill conversion; uncertainty. Let's look at why and what to do about it....
Category : Blog & News
21 Mar 2016
Disconnecting the pain of payment
One energy retailer believes they've come up with a game changing method of reducing bill shock. Here's what else their plan might do...
Category : Blog & News
14 Mar 2016
Pre-peeled oranges are not nuts
Wholefoods' venture into pre-peeled oranges was short-lived despite being a good idea. Let's look at why ...
Category : Blog & News
07 Mar 2016
The ultimate heads-up on getting messages right
It matters whether you carry a rational message above or below an emotional one. Here's why...
Category : Blog & News
29 Feb 2016
Why this sign sucks if you are late for a train
What points of friction are slowing your customer down?...
Category : Blog & News
22 Feb 2016
One green bottle...Turns out it should have been amber
The Say vs Do gap strikes again - this time with the choice of bottle colour...
Category : Blog & News
15 Feb 2016
Lose weight by taking a picture? Tangibility's role in behavioural influence.
Researchers have found taking a picture of themselves helped people lose weight. Here's why tangibility is important to understand in behavioural influence...
Category : Blog & News
08 Feb 2016
Using fasting challenges to change habits
Here's how to convert a fasting-challenge like Febfast, Dry July or Oc-Sober into something more sustainable...
Category : Blog & News