No thanks, I'll keep struggling.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

20 Feb 2017

Why marketers should learn to shut up

Behavioural research suggests that less is more when it comes to influencing customers...

Category : Blog & News

13 Feb 2017

How to ditch discounts and win customers

Retailers are relying too heavily on discounts to attract consumers, squeezing their margins and undermining their credibility. There's a better way...

Category : Blog & News

06 Feb 2017

The behavioural economics of online dating

Tricks the online dating sites use to get people to pay...

Category : Blog & News

30 Jan 2017

To sell more, smile less?

It's good to smile, right? Not always...

Category : Blog & News

23 Jan 2017

What tennis tells us about why customers don't buy

The difference between a first and second serve teaches us a lot about how customers perceive risk...

Category : Blog & News

15 Dec 2016

Recap of all blog posts in 2016: Most read, most important, most personal

All 2016's insights in one place, including how behavioural science can be applied to sales, pricing, loyalty, innovation, market research, habits and more...

Category : Blog & News

05 Dec 2016

How smells, sounds and spaces influence what people do

Time to look at how cues we design in the customer's environment can change behaviour...

Category : Blog & News

28 Nov 2016

How a leading online retailer influences customer behaviour

Birdsnest are doing a lot of things right, including addressing two important forms of tensions...

Category : Blog & News

21 Nov 2016

How to develop empathy

This was the one ingredient I had overlooked in behavioural influence...

Category : Blog & News

14 Nov 2016

Good buy today, pay tomorrow

A new payment facility is hitting the behavioural sweet spot for consumers and retailers...

Category : Blog & News