Blog, Podcasts and Video Clips
Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...
19 Sep 2016
Four things this airline does to influence customers
How one cut-price airline are influencing customer's to buy more...
Category : Blog & News
12 Sep 2016
Acoustic encoding and other tricks to get into your customer's brain
Science suggests you can gain share of mind by using language in a deliberate way....
Category : Blog & News
05 Sep 2016
Salvaging the sale when your stakeholder leaves
What do you do when your key stakeholder leaves, and your project risks ending up in limbo...
Category : Blog & News
29 Aug 2016
Ditch loyalty. Build for habits.
I'm stick of hearing about loyalty. It's a fool's errand. Instead you should be focused on habits....
Category : Blog & News
22 Aug 2016
5 ways to ensure you influence customer choices
Insurance is one of the most challenging products in market. For marketers it is highly regulated, competitive and price driven, and for consumers, undifferentiated, complex and begrudged. That makes it perfect to scrutinise for some lessons in behavioural influence....
Category : Blog & News
15 Aug 2016
Hidden reasons why your customers aren't buying
We don't see reasons for customers not buying because they are camouflaged....
Category : Blog & News
08 Aug 2016
Inside the Coke bubble
Two lessons from my career at Coca-Cola have stayed with me about behavioural influence....
Category : Blog & News
01 Aug 2016
Why do we make it hard for ourselves?
Feel like you are hitting your head against a brick well? This is why....
Category : Blog & News
25 Jul 2016
Theft from self-service checkouts and what it means for your business
There are four conditions that make dishonesty more likely. ...
Category : Blog & News