No thanks. I'm happy to struggle.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

31 Oct 2016

A signalling trick that is an absolute treat

A lesson from a Halloween communications strategy...

Category : Blog & News

24 Oct 2016

What a fence-less gate means for website design

Designing an effective website means creating a pathway for your customer to follow...

Category : Blog & News

17 Oct 2016

Four easy behavioural techniques to apply to your pricing

How an airport car parking business is influencing customer decision-making with 4 easy techniques...

Category : Blog & News

10 Oct 2016

Can sharing goals really reduce the likelihood you'll complete them?

I've been grappling with two surprising behavioural insights about completion....

Category : Blog & News

03 Oct 2016

Sweet anticipation

We love something to look forward to. How to use anticipation in your business...

Category : Blog & News

22 Sep 2016

There's comfort in not risking success

A personal reflection on success...

Category : Blog & News

19 Sep 2016

Four things this airline does to influence customers

How one cut-price airline are influencing customer's to buy more...

Category : Blog & News

12 Sep 2016

Acoustic encoding and other tricks to get into your customer's brain

Science suggests you can gain share of mind by using language in a deliberate way....

Category : Blog & News

05 Sep 2016

Salvaging the sale when your stakeholder leaves

What do you do when your key stakeholder leaves, and your project risks ending up in limbo...

Category : Blog & News

29 Aug 2016

Ditch loyalty. Build for habits.

I'm stick of hearing about loyalty. It's a fool's errand. Instead you should be focused on habits....

Category : Blog & News