No thanks, I'll keep struggling.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

12 Oct 2017

Radio interview: Will a longer gift card expiry backfire?

The NSW government will require retailers to include a 3 year minimum expiration date on gift cards. But will this backfire?...

Category : Blog & News

09 Oct 2017

Too pretty to use: Why people save products 'for good'

Kasey Chambers sang "Am I not pretty enough?", but sometimes you can be too pretty, particularly when it comes to products....

Category : Blog & News

02 Oct 2017

Latest website wins and fails

Six examples of what you should and shouldn't do to influence customers...

Category : Blog & News

25 Sep 2017

Designing a behavioural effective office

Let's look into how behaviour can be influenced by the office environment...

Category : Blog & News

22 Sep 2017

Technology has changed behaviour...or has it?

I recently spoke to a large, multi disciplinary PR firm on the topic of technology and human behaviour. To kick off I borrowed a couple of quotes from industry commentators that I felt summed up how a lot of business owners and marketers are feeling right now....

Category : Blog & News

21 Sep 2017

Top 10 behavioural INFLUENCES

With over 150 biases and heuristics that influence behaviour it's worth going back to the basics of how to get people to take action. Here are my top 10 behavioural INFLUENCES...

Category : Blog & News

18 Sep 2017

Future retrospection: Reach your goals by thinking backwards

Our ability to bring two time horizons together might be the secret to fulfilling potential...

Category : Blog & News

11 Sep 2017

An introvert's guide to public speaking

As an introvert who speaks publicly for a living I thought I'd share some of my tips for those who want to shake off the shackles of shyness and take the mic...

Category : Blog & News

04 Sep 2017

How to influence an answer

A recent public policy debate has shone a light on the importance of framing a message in a persuasive way...

Category : Blog & News

28 Aug 2017

Customers are influenced by the device they use

Consumer usage trends point to a user preference for mobile. But when trying to convince customers to buy, is desktop more important?...

Category : Blog & News