Blog, Podcasts and Video Clips
Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...
01 Mar 2017
Radio interview: How names shape appearance and expectations
A radio interview in which I discuss research on how names impact expectations...
Category : Blog & News
27 Feb 2017
How to convert customers from free to paid
A web services company recently tried to get me to upgrade from free to paid. Here's why they failed and what they could have done instead...
Category : Blog & News
27 Feb 2017
Radio interview: How do we value each day of the week?
A radio interview in which I discuss how days of the week impact our moods and behaviour...
Category : Blog & News
20 Feb 2017
Why marketers should learn to shut up
Behavioural research suggests that less is more when it comes to influencing customers...
Category : Blog & News
13 Feb 2017
How to ditch discounts and win customers
Retailers are relying too heavily on discounts to attract consumers, squeezing their margins and undermining their credibility. There's a better way...
Category : Blog & News
06 Feb 2017
The behavioural economics of online dating
Tricks the online dating sites use to get people to pay...
Category : Blog & News
23 Jan 2017
What tennis tells us about why customers don't buy
The difference between a first and second serve teaches us a lot about how customers perceive risk...
Category : Blog & News
15 Dec 2016
Recap of all blog posts in 2016: Most read, most important, most personal
All 2016's insights in one place, including how behavioural science can be applied to sales, pricing, loyalty, innovation, market research, habits and more...
Category : Blog & News
05 Dec 2016
How smells, sounds and spaces influence what people do
Time to look at how cues we design in the customer's environment can change behaviour...
Category : Blog & News