No thanks. I'm happy to struggle.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

06 Dec 2018

Re-cap of articles from 2018

All my 2018 articles in one place...

Category : Blog & News

03 Dec 2018

The Science of Menu Design

Attempts to influence are all around us, including how your local cafe designs its menu...

Category : Blog & News

26 Nov 2018

Dealing with the most difficult person of all

Dealing with difficult people is hard, but what if that difficult person is you? How can you get yourself to stick to the behaviour you want to adopt?...

Category : Blog & News

18 Nov 2018

Future proofing professional jobs

To future proof professional roles, we need to be experts in grey area thinking. In other words, people stuff...

Category : Blog & News

08 Nov 2018

Effortless influence

It took 5 minutes to design a logo but two years to get her clients to use it. Life shouldn't be this hard. Three strategies to turn your traffic lights green...

Category : Blog & News

25 Oct 2018

Getting staff to do stuff

Managing staff can be exhausting. Two steps forward, one step back. The answer? Forget relying on motivation and forget they should do stuff just because they get paid...

Category : Blog & News

21 Oct 2018

How the cult of busy impacts what people buy

Should you remind your customers how busy they are? Only if you want to enhance their self-control...

Category : Blog & News

15 Oct 2018

Motivating the unmotivated: The Zorro Technique

How to get people to realise change is required? Take them through four simple questions...

Category : Blog & News

08 Oct 2018

The birdbath principle: Attracting customers by reducing fear

If you've noticed customers baulking at the entrance to your store, abandoning your online process, or avoiding contract discussions, it could be due to the birdbath principle...

Category : Blog & News

27 Sep 2018

How Shopify uses priming to change behaviour

The environment in which you, your customers and staff operate is impacting decisions. From a complicated microwave to folded toilet paper, we need to pay attention to how we are deliberately (or inadvertently) priming behaviour....

Category : Blog & News