Blog, Podcasts and Video Clips
Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...
04 Mar 2019
Normalise what you want them to do, not what you don't
People will feel comforted if they don't think anyone else is bothering to do what you are asking, so to stimulate a desire to change make them feel they are in the margins instead...
Category : Blog & News
25 Feb 2019
The Elusive B-Spot
Getting people out of neutral means finding the sweet spot for both tension and effort...
Category : Blog & News
18 Feb 2019
How expectations change "parformance"
Golfers perform better on a hole when it's called par 4 than par 5 due to loss aversion...
Category : Blog & News
07 Feb 2019
Unfu*king prioritisation
Alongside the current decluttering and unfu*king ourselves craze sits the perennial issue of prioritisation. The tangle is not at the extremes but the murky middle. ...
Category : Blog & News
04 Feb 2019
Why people reject change
We've just experienced two public debates that reinforced the essential equation when influencing people to change behaviour; what they gain must exceed what they stand to lose...
Category : Blog & News
24 Jan 2019
99% won't. 1% will.
There's no real urgency around using behavioural economics. Unless, of course, working with and through others more effectively is important to you....
Category : Blog & News
21 Jan 2019
Hot tips from the tennis
Why tennis umpires wear sneakers, how behaviour changes when the stakes do, and why letting your customers complain is a smart move...
Category : Blog & News
01 Jan 2019
The trouble with motivation
In this short video Bri explains the importance of BJ Fogg's Motivation Wave when it comes to habit change...
Category : Blog & News
31 Dec 2018
Holding onto healthy habits over the holidays
You've worked hard to set up some healthy habits, so here's how to avoid losing them over the holidays...
Category : Blog & News