No thanks, I'll keep struggling.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

28 Nov 2019

Think bigger than that

A health app that was built around behavioural economics went bust, not because it failed to influence users but because it failed to influence investors. When using BE, we need to turn the hose on ourselves. The power is not to just use it "in" the business, but "on" the business (and yourself) too...

Category : Blog & News

14 Nov 2019

The fastest way to make your priority someone else's too

Why should someone bother to contribute to your project? Why would your priority become theirs? It's a challenge in most businesses but by combining behavioural techniques and personality profiles we can finally crack the priority nut....

Category : Blog & News

31 Oct 2019

Don't tell me what to do (if you want me to do it)

Ever have the urge to do the opposite of what is being suggested? That's called "reactance", our tendency to bristle against attempts to constrain our freedom. You are likely to cop the brunt of someone else's reactance anytime you sell a "should do" - that means implications for workplaces, websites, health behaviours and yes, even parenting...

Category : Blog & News

17 Oct 2019

Garages used to be for cars

It hurts us to deny ourselves. To give up. To destroy our work. No wonder work and life have become bloated. What we need are more, not fewer, constraints...

Category : Blog & News

05 Oct 2019

Bending time to your advantage

Sometimes we underestimate our adaptability. We think we’re locked into our habits and it takes a Herculean effort to change our behaviour. But then we go and do this twice a year......

Category : Blog & News

03 Oct 2019

Guilty until proven innocent

Why a US judge shakes the hand of each defendant before each trial begins, and why you and your customers may be at cross-purposes....

Category : Blog & News

19 Sep 2019

Deciding isn't enough

I've noticed a lot of importance is placed on DECIDING, like that's the end game. I'm more interested in that mysterious space between DECIDING and DOING - you know, where you change your mind or never get around to that thing you promised to do? I reckon it's time we looked down the back of the behavioural couch to see what treasures are revealed....

Category : Blog & News

05 Sep 2019

More information isn't the answer

Three ideas in this post: 1. More information and more training rarely make people act 2. "To inform" is a lazy objective that shifts the onus from you to your customer 3. Informing is boring. For people to bother, reward must exceed effort. ...

Category : Blog & News

02 Sep 2019

Pushing past the lull

When running professional or personal projects, we get excited, spend money preparing ourselves for the journey ahead, maybe even tell people how great it's going to be. Then, all too soon, we hit a roadblock...

Category : Blog & News

22 Aug 2019

The scourge of shitty emails

The scourge of the inbox is the ineffective "ask". You know, those emails where people want you to do something but they've asked in the wrong way? They are infecting every inbox, every hour, so here are some ideas on how to make sure you write right...

Category : Blog & News