How to audit your site for behavioural effectiveness
Webinar: Find out how to identify where your website might be failing
- Identify where your website might be underperforming
- Know what to look for in a highly converting, persuasive website
- Work out how broken your site may or may not be
- Learn the secrets from someone who specialises in website effectiveness audits
Despite all the metrics and measures it can be hard to actually know why your website is failing to persuade. Is it the button colour? Your pricing? Too much info? Not enough?
The reason lies in the hidden forces of behavioural psychology.
Hidden, that is, until now.
In this 90 minute webinar I will show you how I audit websites for behavioural effectiveness.
That's right, instead of paying me $1,495 ex GST to audit your website you can learn the techniques to do it yourself!
I'll give you clarity on exactly what you should and should not have on your site. You'll know what colour your buttons should be, whether your should use animations and videos, what type of copy works and much, much more.
- The Audit Framework
- 5 principles of behaviourally effective websites
- Website conventions that harm your conversion
Date, location and pricing
Date: Thursday 7th May 11am - 12.30pm
Webinar link: Once you book you will be provided a link to webinar software 48 hours prior to the session. On the day you will need access to the Internet and a computer with microphone and speakers.
Pricing: Good news. Instead of the $1,495 ex GST clients pay me to audit their website you can learn how to do it yourself and save a fortune. There are three ticket options according to your needs:
Who should attend?
If you are frustrated by not knowing why your website is not working then this webinar is for you. Don't spend money on more SEO, Adwords and website changes before you know why you are turning people off.
To ask any questions, call Bri on 03 9787 0872.
About your facilitator
Bri Williams is a Behavioural Specialist and the Managing Director of People Patterns, a consultancy specialising in the application of behavioural science to personal and business effectiveness. Website effectiveness has become a significant part of Bri's work because there's no better demonstration of how well you can influence behaviour than rates of conversion. Bri has no affiliation with a web design firm so you are getting impartial, science-based thinking with no strings attached.
...the number of people signing up for my newsletters has doubled while my conversion rate has increased by half over again. Bri has made a big difference to how people interact with my website. I would definitely recommend her!"