Wrap up of 2015
Category: Blog & News
Welcome to the final blog post of 2015. In case you are scratching around for some holiday reading, I thought I'd leave you with a run down of the most popular posts of 2015 as well as a few of my favourites.
Top 3 for 2015
Here are my top 3 recommended reads;
- How to get traction in your business - whether it's bringing a new field like behavioural economics into your business or some other idea, convincing stakeholders is a tough part of being in an organisation. Why not make it easier for yourself by using these ideas next year?
- Is behavioural economics applicable to B2B as well? A common question which I finally answer.
- The Mary Poppins Principle - bundling temptation with pain is a good strategy for business and for habits
Most popular articles by topic
Here's a snapshot of the most popular across a range of behavioural applications like web design, sales performance, customer insights, staff performance and habit formation.
Website and digital effectiveness
- One of the best websites I've seen - how an online wine club is engaging customers through clever visual design and offers <- Most popular article of the year!
- Half a billion people downloaded this, but why? - the perplexing magic of mobile phone gamification
- Rethinking four website conventions that may be harming your conversion - what I have to say about sliding animations, social media buttons and other things people plonk on their site
- How to predict customer behaviour - why feedback, experience and intuition can lead us to the wrong conclusion <- Runner-up for most popular article of the year
- How can it go so wrong when research says it's right? - lessons from two high profile businesses that got it very wrong
Sales and marketing tweaks
- How font size can impact sales conversion - decisions don't end with how much you discount - there's also how to best communicate on Point of Sale
- How to engage through a loyalty program - there are small things you can do to improve your program's effectiveness
- To sell more quickly, round your prices - signal your eagerness to sell with some numbers magic
- Show me the money? Not if you want to drive staff performance - the counter intuitive finding that money can impair performance
- Why job interviews are a waste of time - you interview the Rider, but live with the Elephant
- Brilliant or crazy to offer unlimited annual leave? - find out what happened to one CEO who had the courage to do something different.
- How to motivate the unmotivated - four things to do to get others ready and willing to change
Habits for personal effectiveness
- Three mistakes to avoid when trying to change habits - no wonder changing habits is hard when we keep doing these 3 things
- 2 ways to kick-start habits - get yourself in the right space to change…perhaps in the new year?
Thank you for your interest in what I do, and in the application of behavioural science to make life easier. Knowing I am writing for curious minds like yours helps push me to find new ways of thinking about and applying these techniques.
As I look forward to my fifth year of People Patterns I am so proud of being the first to do what I do in Australia, and if I haven't already I would love to work with you directly in 2016. This newsletter will resume in the back-half of January. Why not subscribe now? It's free and takes 30 seconds.
If you have any feedback, ideas or random thought bubbles please share them with me via firstname.lastname@example.org.