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Blog & News


Wrap up of 2015

Category: Blog & News

Welcome to the final blog post of 2015. In case you are scratching around for some holiday reading, I thought I'd leave you with a run down of the most popular posts of 2015 as well as a few of my favourites.

Top 3 for 2015


Here are my top 3 recommended reads;

  1. How to get traction in your business - whether it's bringing a new field like behavioural economics into your business or some other idea, convincing stakeholders is a tough part of being in an organisation. Why not make it easier for yourself by using these ideas next year?
  2. Is behavioural economics applicable to B2B as well? A common question which I finally answer.
  3. The Mary Poppins Principle - bundling temptation with pain is a good strategy for business and for habits

Most popular articles by topic

Here's a snapshot of the most popular across a range of behavioural applications like web design, sales performance, customer insights, staff performance and habit formation.

Website and digital effectiveness

Customer behaviour

Sales and marketing tweaks

Staff performance

Habits for personal effectiveness

Thank you for your interest in what I do, and in the application of behavioural science to make life easier. Knowing I am writing for curious minds like yours helps push me to find new ways of thinking about and applying these techniques.

As I look forward to my fifth year of People Patterns I am so proud of being the first to do what I do in Australia, and if I haven't already I would love to work with you directly in 2016. This newsletter will resume in the back-half of January. Why not subscribe now? It's free and takes 30 seconds.

If you have any feedback, ideas or random thought bubbles please share them with me via bri@peoplepatterns.com.au.