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Blog & News


Where behavioural economics fits in the customer insight landscape (interview)

Category: Blog & News

A podcast with Kevin Gray and Dave McCaughan in which I am interviewed about the role of behavioural economics in market research.

Kevin and Dave host a series called MR Realities that looks at different aspects of understanding customers.

Listen to the podcast now (audio only, no subscription required): 

"Where Behavioral Economics Fits in the Customer Insight Landscape" - A discussion with Bri Williams" (44 mins)