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Blog & News

The perils of listening to customers

Category: Blog & News

In my article for Smartcompany, I tackle the perils of listening to what customers tell you.

As Shoes of Prey discovered, there's a big gap between what they say and what they do.

"Shoe retailer Shoes of Prey toppled over like Bambi in heels last week. And no wonder, because according to chief executive officer Michael Fox, the founders trusted what their customers told them."

Go to Smartcompany to read in full: