The Lily Pad Lesson: 4 ways to overcome apathy
Category: Blog & News
Without doubt, the problem I spend most time on with clients is how to overcome customer, staff and supplier apathy.
What to do when people just can't be bothered? How do you make them care? Do you need to?
So I've recorded what I call my "Lily Pad lesson" for you, in which I cover four ways to address apathy:
1.Motivate them -> but this is problematic
2.Reward their short-term bias
3. Use the "move away from" approach
4. Shape the environment -> the best in my experience
You might also find interesting:
- The Lily Pad lesson builds on a previous clip on how to get people to take action, relating specifically to their "Capacity".
- For more on what I mean by Apathy, check out my Behaviour Change Model.