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Rhythm, rhyme and repetition make a killer jingle

Category: Blog & News

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How do jingles can help a business?

In the article in I explain why:

  • the battle for eyeballs has left consumers exhausted, so the battle for ears has begun in earnest
  • auditory messages are processed quickly and have a lot of stick-factor due to mental rehearsal
  • rhythm, rhyme and repetition are the keys to a good jingle

For more on how sounds can influence behaviour:

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