Recap of all blog posts in 2016: Most read, most important, most personal
Category: Blog & News
We've arrived at the end of the year and I thought I'd recap the articles from 2016 so you have an easy, one-stop-shop reference. Seeing all the articles together might also give you a sense of the adaptability of behavioural science, which is why I love it so much.
Tools and behaviour change
- How to develop empathy <- Most important
- Why do we make it hard for ourselves?
- Are you spinning plates while the Titanic sinks?
- Behavioural Economics has a sticky date problem<- My favourite
- Hindsight is useless. Make it obvious in foresight
- Top 10 behavioural INFLUENCES <- Most thank-yous
- Inside the Coke bubble: 2 lessons that have stuck with me throughout my career
- Why asking isn't enough if you want answers <- Share this with anyone who thinks they already have their bases covered...they don't!
- How you ask is as important as what you ask
- One green bottle...Turns out it should have been amber
Sales and customer engagement
- Two techniques to address customer apathy
- Hidden reasons why your customers aren't buying
- Anticipation: There's value in making customers wait
- Four things this airline does to influence customers
- The ultimate heads-up on getting messages right
- Why certainty is a big deal
- Lose weight by taking a picture? Tangibility's role in behavioural influence.
- How smells, sounds and spaces influence what people do
- Acoustic encoding and other tricks to get into your customer's brain
- Does your business have Resting B!*ch Face?
- Ditch loyalty. Build for habits <-Most liked
- Building better loyalty programs
- Salvaging the sale when your stakeholder leaves
Pricing and payment
- Good buy today, pay tomorrow
- Disconnecting the pain of payment
- Four easy behavioural techniques to apply to your pricing
- Lessons from a real-life behavioural experiment (no-tip restaurants)
- Using your returns policy to drive sales <- Common client concern
- Why this sign sucks if you are waiting for a train <- Very popular
- Pre-peeled oranges are not nuts
- The point of pain to influence behaviour <- Most read
- Asking customers for a favour can improve your conversion
- 5 ways to ensure you influence customer choices
- Theft from self-service checkouts and what it means for your business
- How a leading online retailer influences customer behaviour
- What a fence-less gate means for website design
Habits and personal effectiveness
- Can sharing goals really reduce the likelihood you'll complete them?
- There's comfort in not risking success <- Most personal
- Having a plan might mean planning to fail
- Circuit breakers to re-set habits
- Using fasting challenges to change habits
- 31 tips for making and breaking habits
- Two ways to fast track habit change
For more on how you can apply behavioural science to personal and business effectiveness, check out my books: