Re-cap of articles from 2017
Category: Blog & News
Here's a recap of all the articles from 2017 so you have an easy, one-stop-shop reference. Seeing all the articles together might also give you a sense of the adaptability of behavioural science, which is why I love it so much.
Tools and behaviour change
- The business case for behavioural economics (part 1) << Parts 1-3 most instructional
- How to resource your behavioural economics function (part 2)
- Embedding behavioural economics in your business (part 3)
- Designing a behaviourally effective office
- Future retrospection: Reach your goals by thinking backwards
- Where we've gone wrong in influencing behaviour
- The Salviati approach to business growth << Most clicked
- How Apple, ALDI and McDonalds address behavioural barriers
- Five pitfalls of behavioural economics << Yes, the field has its problems
- The Instagram of 1862 << Proving how very little is new
- How to influence an answer
- 7 lessons from a $6b Shark Tank judge
- Four mistakes I see businesses making
- Why marketers should learn to shut up
- Better isn't always the answer << Great products fail too often
- Too pretty to use: Why people save products for 'good'
- The Red Bull Effect: how product names impact behaviour
- Thin products for fat profits? How product and logo shapes impact customers
- How labels - brand names, product names, your name - shape behaviour
Sales and customer engagement
- Five golden rules for getting your emails and letters read << Most read and the webinar was extremely popular
- The most important person in your customer's life << Hint, it's not you!
- From unaware to ready to buy: Moving customers along the decision pathway << Most repeated views
- De-spam your email to increase email conversion
- What signals are you really sending?
- To sell more, smile less?
- What tennis tells us about why customers don't buy
- Reasons customers leave, reasons customers stay
Pricing and payment
- Late fees vs. on-time discounts: which drives more effective behaviour?
- How to convert customers from free to paid
- How to ditch discounts and win customers
- How to design effective forms << 4 things you need to focus on
- Customers are influenced by the device they use
- What nervous shoppers pay attention to
- Behavioural techniques to reduce shopper theft
- Holding on to customers you put on hold
- The behavioural economics of online dating
- Latest website wins and fails
Habits and personal effectiveness
- The problem at the heart of habit change << I'll admit I wrote this for myself!
- An introvert's guide to public speaking << Very popular on LinkedIn
- How to re-set yourself right now
- Bjork's lighthouse approach to productivity
- What your voice says about you << Not surprisingly, got lots of radio interviews on this topic
- How to stop annoying workplace habits
- When a fashionista goes cold-turkey
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