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Blog & News


Putting B__S__ into business: My new webinars

Category: Blog & News

I'm pleased to announce my two new webinars on the use of B__S__ (Behavioural Science) in business.

Join me from from the comfort of your office whilst chewing on a sandwich to learn about what influences buyer behaviour. I guarantee you will learn things you will use for the rest of your life.


Small Business B__S__

How Behavioural Science can improve your business
Thursday 11 October 12.30 - 1.30pm

Designed for small business owners and managers, you'll learn

  • The three behavioural reasons people don't take action
  • Common mistakes businesses are making
  • Behavioural techniques to influence action
  • How businesses are applying these techniques to gain advantage

Click for more detail


Marketing with B__S__

How Behavioural Science can improve marketing effectiveness
Friday 19 October 11.30 - 12.30pm

Designed for marketing managers, you'll learn

  • What behavioural economics is
  • The four layers of buyer behaviour
  • Common mistakes marketers are making
  • Behavioural techniques to influence action
  • How businesses are applying these techniques to gain advantage

Click for more detail


Recordings of both webinars are also available to purchase.

If you want to hear about my future seminars, webinars and other adventures, why not join the People Patterns mailing list? Every month you'll receive a short wrap-up of top news from the behavioural sciences and other nuggets of goodness from me. Click here to sign-up.