Let's talk behavioural models
Category: Blog & News
Does the world really need another behavioural framework?
I wrestled with this as I developed and shared my model for behaviour change.
How is it different? Why should people bother?
And the thought came screaming back as I presented at Nudgestock a few weeks ago. A lot of concepts and approaches were thrown around over 14 hours. It was overwhelming.
So here's what I thought I'd do.
First, sketch a landscape of the more commonly known behavioural frameworks so you know what's available and how they relate. That includes EAST, BMAP, COM-B the Habit loop, and many others.
And second, talk a bit about what makes a useful model, which, no surprise, means I'll be talking about how I created mine.
You might also find interesting:
- Bri's triangle - an explanation of the Williams Behaviour Change Model
- How to embed behavioural economics in your business