Bayside Business Network seminar: 22 Minutes to a Better Business
Category: Blog & News
Monday, 8th Oct 2012 | 6pm -7.45pm
22 MINUTES TO A BETTER BUSINESS:
How Behavioural Economics Can Help You Tackle Everyday Issues
Mystified by the behaviour of your customers? Suppliers? Staff? Don't worry, there is a way to better understand human behaviour and most importantly, influence it to improve your business.
Behavioural Economics explains why we behave the way we do, providing you with a guidebook on how to tackle everyday business issues. And the best bit is that it's fun! You get to understand why you love 4c off a litre petrol dockets and why you haven't refinanced your mortgage.
In a 60 minute presentation packed with practical examples, join me to learn new ways of tackling common business issues such as:
- pricing and discounts
- product ranging
- getting your customers to act
And just to trick you, the seminar is called "22 Minutes to a Better Business" because that's the name of my book of the same name; the seminar itself is 1 hour chock-a-block full of great ideas.
In the meantime, you can check out my blog on the business application of Behavioural Economics via www.peoplepatterns.com.au, where you'll also find my articles for Smatrcompany and MarketingMag.
I guarantee you'll learn lots and enjoy this special seminar. I look forward to seeing you.
Buying Behaviour Specialist
People Patterns Pty Ltd
Monday, 8 October 2012
6pm to 7.45pm
Milanos Brighton Beach
4 The Esplanade, Brighton Beac
Only $35 for non-members
FREE to BBN members