Category: Blog & News
LIST OF ARTICLES FROM 2019
Use of behavioural science
- Think Bigger than That – 360 degree behavioural economics; why an app with 1 million users failed.
- Why past behaviour isn’t the best predicator of future behaviour – OK in stable circumstances, but human nature is the best predictor. Related video here.
- A lazy susan for business – like Macon Leary, taking effort out of influence.
- 99% won’t. 1% will. – exceptional people use behavioural economics. Is that you?
- Temporal landmarks (Smartcompany) - Why science says a new week, new month or new year is the best time to start something new
- The Simplification Paradox - too simple, people don’t value it. Too complex, people don’t use it
- More information isn’t the answer – “educating” and “informing” puts the onus on them when it’s your job to influence action <- article most re-read
- The fastest way to make your priority someone else’s too – minimising effort maximising relevance; using the DISC profile so it resonates with them
- Don’t tell me what to do! – how to avoid reactance
- Why people reject change – e.g. Australia Day date change, climate change programs, My Health Record; the importance of nullifying loss and amplifying gain
- How to survive an incompetent leader – inspired (?!) by world politics, but applicable to larger organisations; deadwood floats but incompetent people aren’t incompetent at everything.
- The lily pad lesson – four ways to overcome apathy; motivation; make it easy; more towards; move away from. Related video here.
- The three C’s of designing a behavioural solution – capacity, clarity and confidence. Related video here.
- The elusive B-spot – how to balance effort with tension to get people to take action
- Does shaming work? – the difference between “move away from” vs “move towards” approaches
- Why did Shoes of Prey fail? It listened to its customers (Smartcompany) –> this one went gangbusters, and is one of their most read articles of 2019
- Guilty until proven innocent – how your customer approaches the situation and why you may be at cross-purposes
- Saving a doomed product rollout – increasing options moves the decision from “yes or no” to “this or that”
- Frame the gain or is loss the boss? – the nuance of a promotion vs prevention focus
- Normalise what you want them to do, not what you don’t – how businesses use stats incorrectly and get social proof wrong
- Hot tips from the tennis – lessons in behaviour about why umpires wear sneakers, the second serve and Hawk-Eye challenges; give customers the power to complain and they’ll probably complain less
- Why customers don’t always behave in a way you’d expect (Smartcompany) – including gift card expirations and plastic shopping bags
- Social programs can go wrong (Smartcompany) - Why Warby Parker’s ‘buy a pair, give a pair’ initiative doesn’t sway customers.
- The endowment effect (Smartcompany) – a restaurant charging a deposit for bookings to get ‘skin in the game’ and improve retention
- Optimising pitches and proposals (Smartcompany) – How Canva’s Melanie Perkins flipped her pitch to woo investors
Productivity and performance
- Unfu*king prioritisation – a new approach to dealing with the murky middle. Related free prioritisation wizard is here. <- most opened newsletter for the year
- Deciding isn’t enough – how to convert a decision into an action; short vs long-tail lag plus the degree of boundedness. Related video here.
- The scourge of shitty emails – lessons from real-life examples <- second most opened
- Pushing past the lull – surviving the bit after the start of a business or personal project
- The Knife Through Butter approach – jumping straight in might feel like you are getting it done, but you end up being less effective. Related video here.
- How the illusion of explanatory depth impacts success – we think we know more than we do about how the world works, and this impacts sales, training and your performance
- How expectations change “parformance” – professional golfers used more shots on a hole when it was labelled par 5 than par 4; objective reality is less important than subjective; numbers are magnetic
- Garages used to be for cars - typing is not work, choosing is work; adding is easy, subtracting is hard; the sunk cost fallacy and constrain to gain. Related video here.
- Forget mindfulness, be mindless (Smartcompany) – I think most advice on habits is stupidly unrealistic
- Running on empty (Smartcompany) - Why my treadmill desk trial was a big, fat fail
- My most important habit tip of thew new year (video)
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