It was Christmas 2008 and my brother gave me a book that would change my life.
The book crystallised why I had been experiencing a nagging irritation throughout my 15 year corporate career.
Why people get frustrated with their colleagues.
Why campaigns fail, why products flop.
Why life in business is harder than it needs to be.
It turns out, we've been doing it wrong.
Everything we've assumed about why and how to influence behaviour has been wrong. The result? Low conversion, wasted resources and unfulfilled staff.
That book put me on a course of action to start People Patterns, one of Australia's first consultancies to apply behavioural economics to everyday business and personal effectiveness, write my own books on the topic and work with small, medium and large businesses, across B2B, B2C and government sectors to make life easier.
As a CPA with a degree in Applied Psychology and a member of the Institute of Learning Professionals, since 2011 I have been using the smarts of behavioural science to deliver:
- better conversion from sales and marketing activities
- greater influence over internal stakeholders and investors
- the knowledge to make and break habits
The book, by the way, was Predictably Irrational by Dan Ariely.
If you are ready to get the results you and your work deserves, get in touch today.
Bri has always exceeded expectations and has never let me down. Her detail and quality of content and delivery are exceptional. I would highly recommend Bri if you want to think about your business differently and if you want to be an industry leader.
Bri explains a bit about what she does from the stage at Business Blueprint.
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The behavioural techniques I have developed are flexible and scalable, and I've used them across sectors and industries, from small businesses to large corporations, from micro to macro challenges. Stop missing out. Contact me today to find out how I can make a difference for you.
The following people have successfully completed their accreditation in the Williams Behaviour Change Model(c) and have license to use materials provided to them for commercial purposes:
- Susan Tannock, NSW
Speaker Bio - buying behaviour
Bri Williams is an expert in buying behaviour - how to apply behavioural economics to customer purchasing patterns so you maximise every dollar of your marketing spend.
A CPA with a degree in Applied Psychology, Bri founded People Patterns in 2011, a specialist consultancy that helps businesses maximise their chances of influencing customers and stakeholders. Prior to this she worked in finance, HR and product management for some of Australia's leading brands.
A regular contributor to Smartcompany and MarketingMag, Bri has written five books including "Behavioural Economics for Business" and "22 Minutes to a Better Business" and appears regularly as a presenter, panellist and media commentator.
Speaker Bio - influencing action
Bri Williams is one of Australia's leading authorities on behavioural influence.
A CPA with a degree in Applied Psychology, Bri founded People Patterns in 2011, a specialist consultancy that helps businesses get staff, customers and stakeholders to take action. Prior to this she worked in finance, HR and product management for some of Australia's leading brands.
A regular contributor to Smartcompany and MarketingMag, Bri has written five books including "Behavioural Economics for Business" and "The How of Habits" and appears regularly as a presenter, panellist and media commentator.
Speaker Bio - personal effectiveness topics
Bri Williams is one of Australia's leading authorities on habits - what we need to do to make and break the habits we rely on everyday.
A CPA with a degree in Applied Psychology, Bri is the Managing Director of People Patterns, a specialist consultancy that helps people understand and change behaviour.
Bri appears regularly in the media as well as a presenter and panellist and has written five books, including "The How of Habits: Using behavioural science to make and break habits" and "The Little Book of Habit Change".
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