Move the Shampoo
Quirky lessons in behavioural effectiveness
Examples of behavioural effectiveness are all around - the position of a birdbath, how a floor is tiled, where a pedestrian crossing is placed, and even attempts to prevent public urination. The lessons are there, but sometimes we don't see them, let alone apply them to our businesses.
In Move the Shampoo behavioural specialist Bri Williams introduces you to fourteen key lessons in behavioural effectiveness in a short and sharp 44 page guide.
You'll learn why influencing customer behaviour depends on:
- Wearing tennis shoes
- Guarding the potatoes
- Positioning the birdbath
- Dropping the car keys
- Tiling the floor
- Taming the Time Lord
- Unjamming the suitcase
- Moving the shampoo and more!
How to get your copy
Print edition $14.95 incl GST
- In Australia: The print edition can be ordered directly from Bri Williams for $14.95 with FREE shipping
- Rest of the world: Available through Blurb.
PDF edition $8.50 incl GST
The PDF version is available for only $8.50 AUD. Click here to buy the book in PDF. You'll be sent a link to download the book immediately.
If you don't have a PayPal account, you can purchase through Blurb here.
E-book edition $1.99
- E-book is available for Amazon Kindle Fire®, Apple iPad®, Android devices, and Mac or PC computers
- Purchase through Blurb here.
About the author
Move the Shampoo is the another in the "little book" series by Behavioural Specialist Bri Williams. Bri was the first in Australia to establish a consultancy specialising in the application of Behavioural Economics to business and personal effectiveness, and since 2011 has worked with a range of large and small businesses on making life easier through behavioural science.