No thanks. I'm happy to struggle.

Bri explains...

 

Bri explains the role (and flaws) of motivation when changing habits.

 

Bri explains that for customers to be bothered, Reward must be greater than Effort.

 

Bri explains the peak-end rule, and why it gives you less to do.

And the related blog: You don't need to optimise everything, just these two things

 

Bri explains that knowing behavioural economics is pointless unless you know when to apply it.

And the related blog: When to apply behavioural economics to your business


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Behavioural Economics for Business

The science of getting people to take action


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The How of Habits

Using behavioural science to make and break habits