Bri explains the "behavioural sweet spot" (the B-Spot).
Bri explains what we can learn about customer behaviour from the tennis.
And the related blog: https://www.briwilliams.com.au/articles/Blog--News-Hot-tips-from-the-tennis
Bri explains the role (and flaws) of motivation when changing habits.
Bri explains that for customers to be bothered, Reward must be greater than Effort.
Bri explains the peak-end rule, and why it gives you less to do.
And the related blog: You don't need to optimise everything, just these two things
Bri explains that knowing behavioural economics is pointless unless you know when to apply it.
And the related blog: When to apply behavioural economics to your business