Behavioural economics in the real world
Examples of how behavioural techniques are being applied to influence behaviour.
Send your examples to info@peoplepatterns.com.au
> Airline uses loss aversion to influence customer choice of payment method. Click for more.
> Airport carparking business nails use of anchoring and size-congruency. Click for more.
> Retailer promotes payment method to capitalise on short-term bias. Click for more.
> Kinetic UK increased foot traffic to food court by 75% using injunctive and descriptive social norms. Click for more.
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> Proof that how you frame a question will affect the result. Click for more.
You'll find even more examples in my popular book "Behavioural Economics for Business: The science of getting people to take action". More info here.