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Behavioural economics in the real world

Examples of how behavioural techniques are being applied to influence behaviour.

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> Airline uses loss aversion to influence customer choice of payment method. Click for more.

> Airport carparking business nails use of anchoring and size-congruency. Click for more.

> Retailer promotes payment method to capitalise on short-term bias. Click for more.

> Kinetic UK increased foot traffic to food court by 75% using injunctive and descriptive social norms. Click for more.

> Proof that how you frame a question will affect the result. Click for more.


You'll find even more examples in my popular book "Behavioural Economics for Business: The science of getting people to take action". More info here.

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Behavioural Economics for Business

The science of getting people to take action

The How of Habits

Using behavioural science to make and break habits