No thanks. I'm happy to struggle.

About Bri's Books


BE for Business

Behavioural Economics for Business

The science of getting people to take action

Best selling books like Nudge, Predictably Irrational and Thinking Fast and Slow have put Behavioural Economics on the business radar.

While making this emerging field of behavioural science accessible, the time has come for a book to show those in business how to apply Behavioural Economics to real-world business issues.

Behavioural Economics for Business is the answer.

Available in print and PDF formats.

Find out more here.


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How of Habits

Using behavioural science to make and break habits

When it comes to habits, the question is not why or what, but how.

In The How of Habits, I bring the best of behavioural science together to address:

  • why we have habits
  • common traps we fall into when trying to change
  • tricks we can use to make it easier, and
  • ways to bust the baddest of habits

Available in print, PDF and e-book formats.

The only book of its kind, find out more here.


  

The Little Book of Behavioural Economics

Imagine if you could turn up to work everyday knowing the secrets of behaviour?

Imagine knowing what really motivates people to do what they do?

Imagine no longer being perplexed as to why people ignore what’s good for them, and engage with what’s bad?

The Little Book of Behavioural Economics is your entrée to the behavioural science of customer irrationality, bringing together eleven of my most popular and important articles on applied behavioural economics.

Available for sale in PDF and e-book formats.

Find out more here.


The Little Book of Pricing and Payment

Getting customers to buy. Getting customers to pay.

How you represent price is one of the biggest decisions you make as a business, so why risk getting it wrong?

In The Little Book of Pricing and Payment, I detail how to use behavioural psychology to communicate pricing and maximise conversion.

Available in print, PDF and e-book formats.

Find out more here.


 

The Little Book of Letters and Emails

Six golden rules for compelling communications

We spend a lot of time and money writing emails and letters, yet so many fail to engage the reader in the way we want.

In The Little Book of Letters and Emails I detail six golden rules for compelling communications.

Available in PDF and e-book formats.

Find out more here.


Move the Shampoo

Quirky lessons in behavioural effectiveness

Examples of behavioural effectiveness are all around but sometimes we don't see them, let alone apply them to our business.

In Move the Shampoo I share fourteen strategies for getting people to take action.

Available in Print, PDF and e-book formats.

Find out more here.


The Little Book of Habit Change

As a health and fitness professional you probably get frustrated by client habits but don't have the time in a busy consultation to do anything about them.

The answer is to give your clients a copy of The Little Book of Habit Change, a simple 30 page book that takes them through a step-by-step process to make and break habits. 

Have your logo and contact information printed on the cover and use the book as a great marketing tool. Available in minimum orders of 50 books.

More information here.