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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

21 Mar 2016

Disconnecting the pain of payment

One energy retailer believes they've come up with a game changing method of reducing bill shock. Here's what else their plan might do...

Category : Blog & News

14 Mar 2016

Pre-peeled oranges are not nuts

Wholefoods' venture into pre-peeled oranges was short-lived despite being a good idea. Let's look at why ...

Category : Blog & News

07 Mar 2016

The ultimate heads-up on getting messages right

It matters whether you carry a rational message above or below an emotional one. Here's why...

Category : Blog & News

29 Feb 2016

Why this sign sucks if you are late for a train

What points of friction are slowing your customer down?...

Category : Blog & News

22 Feb 2016

One green bottle...Turns out it should have been amber

The Say vs Do gap strikes again - this time with the choice of bottle colour...

Category : Blog & News

15 Feb 2016

Lose weight by taking a picture? Tangibility's role in behavioural influence.

Researchers have found taking a picture of themselves helped people lose weight. Here's why tangibility is important to understand in behavioural influence...

Category : Blog & News

08 Feb 2016

Using fasting challenges to change habits

Here's how to convert a fasting-challenge like Febfast, Dry July or Oc-Sober into something more sustainable...

Category : Blog & News

01 Feb 2016

Using your returns policy to drive sales

What's the net effect of having a returns policy? More sales or just more refunds?...

Category : Blog & News

31 Jan 2016

31 tips for making and breaking habits

In January I tweeted a tip a day - here you can find them all in one place...

Category : Blog & News

01 Jan 2016

Two ways to fast track habit change

New year, new habits? Here's how to fast track behaviour change....

Category : Blog & News


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Behavioural Economics for Business

The science of getting people to take action


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The How of Habits

Using behavioural science to make and break habits