No thanks. I'm happy to struggle.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

03 Oct 2016

Sweet anticipation

We love something to look forward to. How to use anticipation in your business...

Category : Blog & News

22 Sep 2016

There's comfort in not risking success

A personal reflection on success...

Category : Blog & News

19 Sep 2016

Four things this airline does to influence customers

How one cut-price airline are influencing customer's to buy more...

Category : Blog & News

12 Sep 2016

Acoustic encoding and other tricks to get into your customer's brain

Science suggests you can gain share of mind by using language in a deliberate way....

Category : Blog & News

05 Sep 2016

Salvaging the sale when your stakeholder leaves

What do you do when your key stakeholder leaves, and your project risks ending up in limbo...

Category : Blog & News

29 Aug 2016

Ditch loyalty. Build for habits.

I'm stick of hearing about loyalty. It's a fool's errand. Instead you should be focused on habits....

Category : Blog & News

22 Aug 2016

5 ways to ensure you influence customer choices

Insurance is one of the most challenging products in market. For marketers it is highly regulated, competitive and price driven, and for consumers, undifferentiated, complex and begrudged. That makes it perfect to scrutinise for some lessons in behavioural influence....

Category : Blog & News

15 Aug 2016

Hidden reasons why your customers aren't buying

We don't see reasons for customers not buying because they are camouflaged....

Category : Blog & News

08 Aug 2016

Inside the Coke bubble

Two lessons from my career at Coca-Cola have stayed with me about behavioural influence....

Category : Blog & News

01 Aug 2016

Why do we make it hard for ourselves?

Feel like you are hitting your head against a brick well? This is why....

Category : Blog & News


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Behavioural Economics for Business

The science of getting people to take action


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The How of Habits

Using behavioural science to make and break habits