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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

29 Aug 2016

Ditch loyalty. Build for habits.

I'm stick of hearing about loyalty. It's a fool's errand. Instead you should be focused on habits....

Category : Blog & News

22 Aug 2016

5 ways to ensure you influence customer choices

Insurance is one of the most challenging products in market. For marketers it is highly regulated, competitive and price driven, and for consumers, undifferentiated, complex and begrudged. That makes it perfect to scrutinise for some lessons in behavioural influence....

Category : Blog & News

15 Aug 2016

Hidden reasons why your customers aren't buying

We don't see reasons for customers not buying because they are camouflaged....

Category : Blog & News

08 Aug 2016

Inside the Coke bubble

Two lessons from my career at Coca-Cola have stayed with me about behavioural influence....

Category : Blog & News

01 Aug 2016

Why do we make it hard for ourselves?

Feel like you are hitting your head against a brick well? This is why....

Category : Blog & News

25 Jul 2016

Theft from self-service checkouts and what it means for your business

There are four conditions that make dishonesty more likely. ...

Category : Blog & News

18 Jul 2016

Spinning plates while the Titanic sinks

Tony Seba recently outlined how four changes to transport and energy will impact our lives. Which made me think, if so many industries are being disrupted, why are so many businesses spinning plates?...

Category : Blog & News

11 Jul 2016

Having a plan might mean planning to fail

Some interesting research has suggested that sometimes planning can reduce rather than increase the likelihood of us taking action....

Category : Blog & News

04 Jul 2016

How you ask is as important as what you ask

Why how you frame a questions affects the answer you get....

Category : Blog & News

27 Jun 2016

Does your business have Resting B!*ch Face?

Resting B!*ch Face is a real thing, and it may be impacting your business....

Category : Blog & News


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The science of getting people to take action


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The How of Habits

Using behavioural science to make and break habits