No thanks. I'm happy to struggle.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

01 Jul 2011

Why the chicken crossed the road? The Behavioural Economist knows

You might have read a bit about Behavioural Economics on this blog and around the traps and wondered whether it is worth knowing more. The answer is yes. And to make it come to life, lets use the age old question why did the chicken cross the road? to illustrate how Behavioural Economics can help us understand why customers do what they do. The story (most second most highly read blog ever) goes a little like this... ...

Category : Blog & News

01 Jan 2011

Links to archived blog posts

I cut over from my faithful blog to the site you are on now in January 2013, and whilst the most popular posts have made the journey you can find a list of links to others here. I hope you enjoy....

Category : Blog & News


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