No thanks. I'm happy to struggle.

Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

02 Apr 2012

The Top 10 Slap Down: Why you need Behavioural Economics

My most popular post of all time. Strap yourself in for my top ten reasons why you need to know about Behavioural Economics. More slap down than count down, prepare to be insulted! You need Behavioural Economics because... ...

Category : Blog & News

20 Mar 2012

Getting your bills paid: The persuasive power of a smiley face

Bills. We all get them and all businesses send them so lets look at what you can do to encourage on-time payment using the lessons of Behavioural Economics. After all, Im sure youve got better things to do than chase late paying customers?...

Category : Blog & News

01 Jul 2011

Why the chicken crossed the road? The Behavioural Economist knows

You might have read a bit about Behavioural Economics on this blog and around the traps and wondered whether it is worth knowing more. The answer is yes. And to make it come to life, lets use the age old question why did the chicken cross the road? to illustrate how Behavioural Economics can help us understand why customers do what they do. The story (most second most highly read blog ever) goes a little like this... ...

Category : Blog & News

01 Jan 2011

Links to archived blog posts

I cut over from my faithful blog to the site you are on now in January 2013, and whilst the most popular posts have made the journey you can find a list of links to others here. I hope you enjoy....

Category : Blog & News


FREE behavioural advice

  • Latest ideas on how to change behaviour
  • Delivered to your inbox every two weeks
  • INSTANT access to my book on behaviour for business

Your privacy is assured


AVAILABLE NOW
Behavioural Economics for Business

The science of getting people to take action


AVAILABLE NOW
The How of Habits

Using behavioural science to make and break habits