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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

03 Dec 2012

The bowls club got their signage right

Proving the power of behaviourally effective language, heres an example I spotted of signage by my local bowls club. Free coaching and equipment immediately reduces potential anxiety amongst people who might be curious about lawn bowling but uncertain about how to get started. ...

Category : Blog & News

26 Nov 2012

What mangoes at the market teach us about buying behaviour

As an infrequent visitor to the fruit and veggie market I can find it quite overwhelming. Stall after stall of similar stock, vendors shouting their deals and a strange mix of market aficionados weaving through crowds with their trolleys and bags, and novices, bumping into things as we try to ingest all the information and walk at the same time. It reminds me of most online retailers - overwhelming those new to the website and designing for those who are already competent. So what can we learn from the behavioural techniques used by grocers to get people to buy? ...

Category : Blog & News

19 Nov 2012

Excel in behaviour, not just numbers: Why Behavioural economics is important for finance professionals

Ive been lucky enough to tour around the country with the CPA Congress in the past few weeks to talk about the application of Behavioural Economics to finance. Being a past beano, I know only too well that 1. businesses live and die by the numbers and 2. its really not about the numbers - its about the behaviour surrounding the numbers. Thats why its so important for finance professionals to understand behaviour if they want to significantly impact their business and their customers. ...

Category : Blog & News

12 Nov 2012

Opportunity knocks: getting your buyer to answer

In the past week Ive had two door knockers - those poor souls who have to go door to door to peddle their wares - attempt to win my business. One succeeded and one failed, and heres why. ...

Category : Blog & News

09 Nov 2012

Doodles demystifying buyer behaviour

The behaviour of clients, customers or stakeholders can often be perplexing - a challenge when you have to work out how to influence them!...

Category : Blog & News

05 Nov 2012

The Behavioural Economics of Melbourne Cup Day

You have spent hours hunting for the right frock, shoes, bag and hat. Youve been primped, plucked and spray tanned, waxed and blow dried. You have dieted, exercised and cleansed. Youve been up since the early hours, battled traffic snarls and endless queues. And now here you are. Standing in the car park which has been claimed by heels rather than wheels, crammed in amongst sweaty strangers, sipping sour bubbles and nibbling soggy sandwiches. Ahhh, Melbourne Cup Day...proof irrefutable that we are not entirely rational beings. ...

Category : Blog & News

29 Oct 2012

LinkedIn lesson in engagement: keep the number fresh

LinkedIn do a lot of things well when it comes to influencing the behaviour of their market, and today I thought it worthwhile to point out one of the tricks they are using: keeping stale information fresh!...

Category : Blog & News

22 Oct 2012

Why team training falls over and how behavioural economics can help

I sat in a seminar last week on team development and its prompted me to think about how behavioural economics can be used to improve team performance....

Category : Blog & News

15 Oct 2012

Innovative packaging bridges analogue and digital divide

How to simplify the experience of using unfamiliar technology? This was the question resolved by Vitamins Design Consultants on behalf of Samsung who were interested in selling more smart phones to older consumers....

Category : Blog & News

09 Oct 2012

Learning from a botched loyalty program request

I was at a well known tea retailer the other week, at the register ready to pay. Would you like to join our loyalty program? asked the sales assistant. Heres how it went down......

Category : Blog & News


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Using behavioural science to make and break habits