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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

22 Apr 2013

Behaviourally effective websites Part 2: Communicating Value

Phew! Youve passed the first test in making your website behaviourally effective so that you maximize sales and sign-ups; youve established confidence in the mind of your website visitor so they know theyre on the right site and they think you are credible enough to consider. Now its up to you to communicate your value, so lets look at how....

Category : Blog & News

15 Apr 2013

Behaviourally effective websites part 1: Establishing Confidence

You have somewhere between 0.5 and 7 seconds to convince your website visitor to stay on your site. The first thing you need to lock in is Confidence, so lets look at how....

Category : Blog & News

08 Apr 2013

Stop being a victim to pathetic conversion rates

Whenever I talk to people about their websites there seems to be a sense of passive victimhood, a malaise about 2-5% conversion rates. We search for benchmark performance and sigh with relief that our website is around average. Well guess what? Average is pathetic....

Category : Blog & News

25 Mar 2013

Call or be called? Customer retention relies on who has 'hand'

I have just done the rounds of renegotiating my insurance and power contracts and its pretty clear that some businesses do it better than others when it comes to customer retention. Having arranged through a third party to move both my current car/home insurance and power to new providers, win back processes were triggered for both. But where one company successfully won me back the other did not. And price wasnt the issue - how they contacted me was. ...

Category : Blog & News

12 Mar 2013

Back in 5 Minutes

No doubt youve encountered signs on shop fronts that say theyll be back in 5 minutes, and as a retailer you may even have used a similar sign yourself. The problem is that such signs are written for the benefit of you as a business, not your customer....

Category : Blog & News

07 Mar 2013

5 Essentials for a Behaviourally Effective Website (free webinar)

Your website is probably leaking money. If you are frustrated that your website isnt working hard enough for you then join Bri Williams, specialist in buying behaviour and contributor to MarketingMag, Smartcompany and eZonomics for her free webinar 5 Essentials for a Behaviourally Effective Website. Find out where most websites go wrong when trying to convert visitors into customers and why the answer to increasing your sales and sign-ups lies in behavioural science. Why guess when you can know? ...

Category : Blog & News

04 Mar 2013

Smiley faces strike again! The business benefits of social acceptance

I was recently reminded of a strategy in the UK that halved the rate of speeding motorists. It wasnt a fine. It wasnt a change in the limit. It was a smiley face. Lets look at why it was persuasive and how you can apply this technique to your business....

Category : Blog & News

25 Feb 2013

A lesson from rubbish: Why it's better to batch bad news

My local council has replaced its twice yearly hard rubbish collection with an on-demand booking service. On paper this sounds like a significant benefit for residents - they now the flexibility to arrange a collection when it suits them. So why has it been so controversial and why is it a key lesson for businesses like yours?...

Category : Blog & News

18 Feb 2013

Sign-up form stuff up: Avoid three simple mistakes

I came across an instructive example of what not to do with an online sign-up last week. This business made such simple errors including one that has negatively impacted both me as their customer and them in their efforts to capture new clients. So what exactly did they do?...

Category : Blog & News

13 Feb 2013

Breaking through Status Quo: How to workshops

Announcing two new and highly anticipated workshops to overcome one of the biggest challenges we face in business; Status Quo, where the need to change is overwhelmed by the desire to keep things as they are. > Breaking Through Status Quo Culture: How to change the workplace mindset > Breaking Through Status Quo Customers: Getting customers to act ...

Category : Blog & News


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