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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

21 Jan 2013

The Price is Stuck

A while ago I watched an episode of The Price is Right, a game show where contestants guess the price of goods to win prizes, prizes, prizes. Im not proud of it and I realise this could mean a hit to my credibility, however I have chosen to out myself for a couple of reasons. First, I want to intellectualise the experience to make myself feel better, and second, showcase a critical behavioural principle that you think only appears on TV but actually appears everyday in your business. So come on down......

Category : Blog & News

14 Jan 2013

The behavioural economics of test match cricket

Test match cricket intrigues me. In an age of fast food convenience and short attention we have the equivalent of a slow cooked meal that can take up to five days to be concluded. Even then the result might be one where there is no result. Talk about irrational! But what a great platform for looking at the game we are all playing everyday that requires patience, strategy and perseverance; the cricket of buying behaviour....

Category : Blog & News

01 Jan 2013

Welcome to my new website

Hello and welcome to the new online home for my behavioural consultancy, People Patterns. I am thrilled to introduce you to the site and a few of the key features....

Category : Blog & News

10 Dec 2012

Reducing no-shows: How to write effective appointment reminder messages

Reducing no-shows through behaviourally effective text messages. Not only do you reduce the risk of no shows, you demonstrate your commitment to providing customer service. In the space of only twenty words you can make decisions that will materially benefit the effectiveness of your message, your business and your customer. ...

Category : Blog & News

03 Dec 2012

The bowls club got their signage right

Proving the power of behaviourally effective language, heres an example I spotted of signage by my local bowls club. Free coaching and equipment immediately reduces potential anxiety amongst people who might be curious about lawn bowling but uncertain about how to get started. ...

Category : Blog & News

26 Nov 2012

What mangoes at the market teach us about buying behaviour

As an infrequent visitor to the fruit and veggie market I can find it quite overwhelming. Stall after stall of similar stock, vendors shouting their deals and a strange mix of market aficionados weaving through crowds with their trolleys and bags, and novices, bumping into things as we try to ingest all the information and walk at the same time. It reminds me of most online retailers - overwhelming those new to the website and designing for those who are already competent. So what can we learn from the behavioural techniques used by grocers to get people to buy? ...

Category : Blog & News

19 Nov 2012

Excel in behaviour, not just numbers: Why Behavioural economics is important for finance professionals

Ive been lucky enough to tour around the country with the CPA Congress in the past few weeks to talk about the application of Behavioural Economics to finance. Being a past beano, I know only too well that 1. businesses live and die by the numbers and 2. its really not about the numbers - its about the behaviour surrounding the numbers. Thats why its so important for finance professionals to understand behaviour if they want to significantly impact their business and their customers. ...

Category : Blog & News

12 Nov 2012

Opportunity knocks: getting your buyer to answer

In the past week Ive had two door knockers - those poor souls who have to go door to door to peddle their wares - attempt to win my business. One succeeded and one failed, and heres why. ...

Category : Blog & News

09 Nov 2012

Doodles demystifying buyer behaviour

The behaviour of clients, customers or stakeholders can often be perplexing - a challenge when you have to work out how to influence them!...

Category : Blog & News

05 Nov 2012

The Behavioural Economics of Melbourne Cup Day

You have spent hours hunting for the right frock, shoes, bag and hat. Youve been primped, plucked and spray tanned, waxed and blow dried. You have dieted, exercised and cleansed. Youve been up since the early hours, battled traffic snarls and endless queues. And now here you are. Standing in the car park which has been claimed by heels rather than wheels, crammed in amongst sweaty strangers, sipping sour bubbles and nibbling soggy sandwiches. Ahhh, Melbourne Cup Day...proof irrefutable that we are not entirely rational beings. ...

Category : Blog & News


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The science of getting people to take action


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Using behavioural science to make and break habits