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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

05 Aug 2013

Should you place the image on the left or right?

Ever seen banner or print ads with before and after photos? On which side should the pictures be placed, right or left? Some recent research gives us the answer....

Category : Blog & News

29 Jul 2013

Shutting the door on the decision can help customer satisfaction

Choosing is hard. Even once a decision has been reached there can be that annoying little niggle in your brain that questions whether youve really made the right choice. Before you know it, the bloom is off the rose and you feel slightly less excited about your new purchase. As a business, thats not what you want your customers to go through so heres how to close the door on post-choice regret....

Category : Blog & News

22 Jul 2013

What's wrong with this packaging?

I was on the search the other week for washing detergent for dark clothes. It had been recommended to me as black wash and while I didnt know the brand I was committed to finding it amongst the array of options presented in the supermarket aisle. Black wash...black wash... I recited to myself as I stepped down the row. So what did they do wrong?...

Category : Blog & News

08 Jul 2013

How to get a banner ad right: Lessons from a Not-for-Profit

Always on the look out for behaviourally effective examples from market, a Save the Children ad caught my eye last week. ...

Category : Blog & News

27 Jun 2013

How the Labor Leadership spill showcased how decisions are really made

If the best and the brightest are making emotionally charged decisions, what does that mean for how you shape your business? ...

Category : Blog & News

24 Jun 2013

Three places to spot your customer's irrational behaviour

Last week I covered why it is hard to spot examples of irrational behaviour. This week is about where to go looking for irrationality so that you can then improve your business effectiveness in converting your customers....

Category : Blog & News

17 Jun 2013

If irrational behaviour is all around me, why is it so hard to spot?

Behavioural Economics is all about understanding how people behave in their everyday lives. In business, if we can understand why people make decisions the way they do then we can design to influence the outcome. So if behaviour is happening to us and around us everyday, why is understanding it so elusive? Why is it so hard to spot?...

Category : Blog & News

03 Jun 2013

Why we ignore early warning signs and what to do about it

Things were getting uncomfortably tight. I was enjoying it a little bit less every time I started. But I pushed on and now Im feeling the consequences. I want to share today why we push on and explain things away, ignoring early warning signs and paying the price....

Category : Blog & News

27 May 2013

How to keep your website customers coming back

Encouraging your customers back to your website regularly is an important way of maintaining a relationship; it keeps them engaged cognitively (you are in their thoughts) and behaviourally (you become habituated). Heres how Mailchimp, LinkedIn and GoAnimate maintain engagement and lure their customers back again and again....

Category : Blog & News

20 May 2013

Behaviourally Effective Shopfronts

Ive been talking a lot about websites recently so I thought it was time to revisit the offline world. In particular I want to talk about the importance of shopfronts in communicating your value. Two shop windows in my local area grabbed my attention for the wrong reasons. Heres why. ...

Category : Blog & News


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Behavioural Economics for Business

The science of getting people to take action


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The How of Habits

Using behavioural science to make and break habits