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Blog, Podcasts and Video Clips

Every day we encounter the challenge of influencing behaviour, either our own or someone else's. So here are some tips on how...

09 Dec 2013

Self-Disruption: Risking going back to go forward

Why is it so hard to disrupt your own business? Kodak, AOL, Yellow Pages, Dell, Microsoft, Blackberry, Nokia and Blockbuster have all failed, so lets look at the behavioural reasons behind resistance to change....

Category : Blog & News

02 Dec 2013

Here's why micro-moments matter

Micro-moments are the difference between winning or losing your customer. Let's look at an example and work out who got their micro-moment right....

Category : Blog & News

25 Nov 2013

Planning for customer impulsivity

Ever planned to eat a healthy meal but found yourself pigging out instead? Heres why and what it means for your business. (And yes, thats me as a child pigging out on ice-cream)....

Category : Blog & News

21 Nov 2013

Interview with me about why I do what I do

I felt like I was getting dumber. Yes, a direct quote of mine in a recent interview about why I do what I do....

Category : Blog & News

15 Nov 2013

Protecting your business from dishonesty

Last week article I covered how its not the dishonesty of few bad apples that you need to worry about in your business. Now its time to protect your business with tips from behavioural science....

Category : Blog & News

08 Nov 2013

George Costanza tells the truth about lies

Remember the Seinfeld episode where Jerry attempted to beat a lie detector test so that he wouldnt have to admit watching Melrose Place? Jerry turned to his notoriously slippery friend George for advice, and this is why George was right......

Category : Blog & News

04 Nov 2013

Melbourne Cup Day behavioural hijinks

Melbourne Cup Day, probably the strangest public holiday we have in Australia where Melburnians are granted a day off because some horses race around a track. And we love it! Combining champagne and education, here are two behavioural biases that will be obvious on the day, whether you are on the track or watching from a distance....

Category : Blog & News

28 Oct 2013

Micro-moments are the difference between winning and losing customers

Micro-moments can make or break a business. They seem like tiny details, but the choices you make about how to communicate something to your customer will be the difference between winning or losing. Unfortunately for this hotel they botched a micro-moment with me and heres why....

Category : Blog & News

21 Oct 2013

Reducing the Pain of Payment

Theres been some press lately on the move by Visa and Mastercard to eradicate signatures, meaning consumers could only use their PIN to authorise a payment. The Reserve Bank of Australia seems persuaded by the argument that this will help to reduce card fraud, but I thought it would be interesting to turn attention to what it may do to the behaviour of consumers....

Category : Blog & News

14 Oct 2013

Don't blame user error, your Calls to Action suck

Calls to Action are the real test of whether you have nailed your website. Recently I wrote about common traps when it comes to designing Calls to Action (CTA), and why Asking for Action is the fourth of five essentials to a behaviourally effective website. Now its time to learn some lessons in what not to do with the help of four examples from market....

Category : Blog & News


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Using behavioural science to make and break habits